Assistant e-store Manager,www.trek-expert.fr
4 weeks ago
En hypercroissance depuis plus de 3 ans, Spacefoot S.A.S recherche afin de renforcer ses équipes, les futurs talents qui viendront accompagner les différentes activités et participer à l’aventure humaine. C’est aujourd’hui la Team E-commerce qui recherche dès que possible afin de développer l’offre de l'un de ses sites marchands trek-expert.
Un (e) alternant (e) ou stagiaire de fin de cycle (H/F)
Pour contribuer à la gestion du site marchand dédié à l’un de nos sites marchands en France et à l'international.Rattaché(e) au Head of Product Management ainsi qu’au e-store manager senior, vous participerez au développement de l’activité e-commerce B2C du Groupe SPACEFOOT SAS, passionné (e) et pratiquant( e) de randonnées et de trek.
Vos missions seront les suivantes pour l’animation du site marchand :
**Catalogue : **Créer et alimenter le catalogue :· Accroître le référencement de produits sur le site· Participer à l'intégration de produit sur le site· Réaliser de la veille sur le site pour améliorer la qualification du catalogue vélo
SMO : Accroître le trafic de nos sites e-commerce depuis les réseaux sociaux· Produire, valoriser et publier des contenus exclusifs et innovants en lien avec les· Fournisseurs· Mise en place de jeux concours originaux et de partenariats avec les influenceurs et les· Marques du secteur· Renforcer notre e-réputation et créer une communauté active
SEA : Augmenter le trafic et améliorer notre visibilité grâce à l’achat de publicité· Création et gestion des campagnes (FB Ads, Google Ads…)· Suivi du ROI (rapport de performance) – coûts, conversions, trafic· Analyse e-marketing et report quotidien
**SEO **: Améliorer le référencement naturel· Optimisation des fiches produits, des descriptions de catégories, rédaction d’articles· Acquisition de backlinks (stratégie de netlinking), cibler et améliorer les mots clés de· Nos pages· E-mailing : élaboration et conception de newsletters· Mise en place des offres commerciales selon la saisonnalité, les nouveautés des marqueset les évènements à venir en collaboration avec l’équipe marketing et design.· Report : suivi des ventes, CA, audiences, coûts selon les objectifs· Reporting quotidien et closing mensuel (KPI, Analytics…)· Analyse des ventes, de l’impact de nos actions et offres marketing (engagement, clics, Coûts, audience…)
· International : participation au plan marketing et communication pour le développement de nos stores à l’étranger.
Votre profil pour réussir votre mission :· Vous avez un esprit entrepreneurial, proactif, autonome et engagé(e ) dans vos actions· Vous êtes passionné(e) et pratiquant de trek et de randonnées ( obligatoire )· Vous maitrisez le pack office· Vous possédez une bonne connaissance du digital et des techniques webmarketing : SEO, SEA et SMO· Une expérience réussie dans l’E-commerce serait un plus· Bon niveau en anglais et/ou espagnol· Aisance relationnelle (téléphone, rendez-vous) et qualités rédactionnelles.· Curiosité & capacité d’adaptation à un marché en constante évolution· Expérience significative réussie en tant que commercial· Vous êtes en fin de cursus minimum Master 1
Cette alternance peut se poursuivre par un contrat de travail
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