Virtual Digital Marketing Director

3 weeks ago

Toronto ON, Canada Knightsbridge Solutions, L.L.C. Full time

Contract Type: Full-time
Location: Toronto, Canada (Hybrid - 3 Days in Office)
Hang-ups. We want our people to care and be proud of what they do. Ezra is the fastest growing global virtual coaching company, supporting some of the world’s leading companies. The Marketing Manager, NA will be responsible for building a scalable approach to creating awareness, engagement and ultimately conversion across our core EZRA audiences in North America.
To do this, you will need to be comfortable in managing a direct report and building successful and measurable marketing programmes, that drive pipeline growth and meet or exceed revenue targets.
In this full-time position, you will report to the Director, New Business Marketing and dotted line to the SVP Sales to ensure a global-to-local approach to your markets.
Reporting to the Director, New Business Marketing, you will be managing an Event Marketing Specialist to:
Support the development of the company’s NA Regional Marketing plans in collaboration with Marketing and Sales leadership
Actively work with the Director, New Business Marketing to understand market and customer requirements, carry out market analysis, recommend product positioning and define strategies as required
Be responsible for implementing our go-to-market strategy, campaign results and new programmes to help launch new markets and build a mature pipeline
Work closely with internal and external stakeholders – primarily marketing, client service, sales enablement, and business development to drive strategy and local support
You support and champion the global marketing strategy and brand
You personally help build, edit, and support local messaging and content to create engaging content, awareness, and localised sales materials to drive business strategy
Execute demand generation marketing programmes including in-person and virtual, direct mail, ABM, and 3rd party events
Experience working with local media you can implement a local PR campaign, content, and feed into the global communications plan
Partner with customer success and marketing to source and share inspirational success stories and testimonials
Partner with the field sales teams to ensure there is a constant flow of information, market intelligence and joint messaging outreach, including but not limited to account-based efforts
Act as a mentor on digital topics and provide best practice, guidance, and feedback to regional teams
Partner with our Adecco group channel partners to execute joint marketing programs
Act as a brand spokesperson when required, leading presentations and events with enterprise clients and customers
3-5 years of relevant marketing and demand gen experience in a B2B SaaS based company or D2C
Deeply knowledgeable in ways to optimise the marketing funnel; with experience running multi-channel marketing programs (advertising, email, events, direct mail, PR); content marketing and social media
Working and communicating with senior level stakeholders both internally and externally
Flexible hours may be required to manage projects across regions / time zone
Excellent storytelling and writing skills
Pardot, Salesforce super user
Regular team social events
We believe that through valuing our uniqueness and respecting our differences, we can achieve more and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communities in which we serve is essential to us.
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