Head of Online Marketing

3 weeks ago

Canada Canonical Group Ltd Full time

Canonical is looking for a marketing manager who will be responsible for developing long-term marketing strategy and executing campaigns for the Americas region for a diverse range of products and industries to support our growth strategy. This is a hands-on, multi-disciplinary and dynamic position within Demand Generation Team, requiring close collaboration with the regional Sales Teams, the Partner & Alliances Team, Product Team, and other Marketing functions.
The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.
Location: This role will be based remotely in the EMEA region.
Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical’s brand look & feel
Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy
We expect members of the Canonical marketing team to be excellent communicators who are at ease working with a complex mix of engineers, product managers, sales representatives and executives.

Experience in B2B marketing for enterprise IT products, SaaS experience…
Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM
Excellent verbal, written, presentation skills in English
Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
Objectivity and openness to others' views while continuously building a positive team spirit
Proven ability to prioritise and meet deadlines without sacrificing quality
Fully remote working environment - we’ve been working remotely since 2004
Annual holiday leave
As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
Diversity of experience, perspectives, and background create a better work environment and better products. LI-remote
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