Growth Manager
4 weeks ago
Job We're seeking a dynamic Head of Growth to lead our customer acquisition and growth strategies across paid media and other digital channels, while also building a high-performing paid media team.
As the Head of Growth, you'll have the unique opportunity to drive our vision for scalable and profitable growth and develop profitable go to market strategies for each of our brands through paid media channels.
Develop and execute a comprehensive growth strategy to drive customer acquisition, retention, and lifetime value across digital channels.
Lead the strategy and optimization of key paid media platforms , including Meta, Google Ads, TikTok, and other channels like Pinterest and YouTube.
Partner with cross-functional teams to ensure alignment on growth initiatives tied to new product launches, seasonal campaigns, and brand-building efforts.
Analyze customer journey data to optimize touchpoints and reduce friction across acquisition funnels.
Have a deep understanding of the full funnel of the customer journey, leveraging insights to develop tailored assets and strategies that effectively engage customers at every stage, from awareness to conversion.
Help determine the go-forward strategy for retention and email marketing efforts.
Team Leadership & Development
Build and manage a high-performing paid media team , hiring and mentoring specialists across acquisition channels.
Set clear KPIs for team performance and ensure alignment with business objectives.
Performance Marketing & Analytics
Own the planning, budgeting, and optimization of the paid media budget with a focus on CAC, ROAS, profitability.
Implement a robust testing framework for creatives, audiences, and messaging, ensuring continuous improvement in campaign performance.
Define KPIs for each brand and collaborate with the finance team to develop performance dashboards.
Work with the marketing team to develop data-driven performance assets while ensuring brand consistency.
Work internally to help develop cross sell strategies between brands.
Stay ahead of trends in digital marketing, platform algorithms, and consumer behavior.
Deep expertise in paid media platforms (Meta, Google, TikTok) and familiarity with tools like Google Analytics, Klaviyo, and attribution software (e.g. Team management experience, including building and leading high-performing teams.
Data-driven mindset with advanced skills in campaign analytics and optimization.
Strong understanding of creative strategy and ability to collaborate effectively with designers and copywriters.
Exceptional project management and leadership skills, capable of inspiring and aligning diverse teams.
Excellent communication skills, with the ability to present complex data and strategies clearly to stakeholders.
Experience with B2B customer acquisition.
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