Associate Director, Medical Marketing
Found in: Jooble CA O C2 - 1 week ago
Let’s reimagine access to Canadian education, together.
Boreal Education is an EdTech company that empowers Canadian post-secondary institutions to grow and develop distance, hybrid and online education programs. Lifelong learning is becoming increasingly necessary for professionals to match the pace of automation and digitization in the workplace. Universities and Colleges must adapt to this changing profile of learners by focusing on flexible, employer-driven and digital-first programming.
To achieve this mission, we’re looking for an Associate Director of Marketing (ADM) to join the Boreal team. This person will lead all of our marketing efforts, which are essential to create the momentum to fuel our growth in 2024 and beyond.
We’re leading the Canadian post-secondary sector to create and market online programs that put the learner at the centre and transform communities along the way. This role helps us accomplish that collective mission.
We are seeking an Associate Director of Marketing to join our team and lead our marketing efforts in promoting our University programs to prospective students. In this role, you will have the opportunity to shape the marketing strategy and make a positive impact on the growth and success of the students we serve.
Developing and implementing comprehensive marketing plans and strategies to raise awareness, increase brand profile and drive student enrolment across a portfolio of programs.
Leading the creation and implementation of marketing automation strategies and data-driven decision making frameworks to support the recruitment and retention of students.
Overseeing the creation and execution of digital advertising campaigns across multiple channels such search, social, display and event-based marketing as well as the creation of compelling and persuasive marketing materials including brochures, presentations, and website content.
Managing a significant direct marketing budget, tracking campaign performance metrics, and sharing regular performance updates
Conducting market research and staying updated on industry trends for our partner programs to identify new opportunities and improve marketing strategies.
Nurturing and maintaining relationships with key external partners and vendors to ensure the successful delivery of marketing initiatives.
Demonstrated experience in marketing, preferably in the higher education industry.
Proven track record of developing and implementing successful marketing strategies with significant budgets.
Familiarity with marketing analytics and experience with data-driven decision making.
Strong understanding of digital marketing tools like Pardot, Salesforce Marketing Cloud, Google Analytics, Google Ad Manager, Meta Business Manager, LinkedIn Campaign Manager and other related platforms.
Legal authorization to work in Canada.
Flexible Work
We are a remote-first company based in Toronto, meaning we trust that you do your best work at home. We meet up in the GTA for social events and three times per year for team-wide offsites. We believe this flexible approach gives team members the best of both worlds: time to focus on your role while also ensuring in-person collaboration and community building.
Comprehensive training and onboarding with future learning and growth opportunities
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