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Copywriter - Checkout experience

3 months ago

Edmonton AB, Canada LawDepot Full time

Company Profile:

Join one of the fastest growing companies in Canada LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey

Position Overview:

LawDepot.com is currently expanding and looking to recruit a Copywriter – Checkout experience in Edmonton, Alberta. In this role, you will be responsible for creating, planning, and implementing content and design experiments focused on optimizing UX in the checkout area of our website. This is a full-time permanent position, working 37.5 hours per week with opportunities in office or hybrid.

Primary Responsibilities:

  • Develop clear, concise, and user-friendly content for the Checkout page that enhances the customer experience and drives conversions.
  • Conduct in-depth research on best practices, competitor strategies, and user behaviors to uncover insights
  • Refine, implement, and move experiments live utilizing our content management system
  • Monitor and analyze the performance of the checkout page through experiment analysis, usage analysis, customer segmentation and competitive analysis
  • Identify areas of opportunity from insights gained and provide actionable recommendations that drive strategic enhancements
  • Regularly communicate progress at various stages of experiments, providing detailed updates on challenges encountered and next steps.
  • Employ Conversion Rate Optimization (CRO) initiatives for the checkout page, using data analysis, user feedback, and industry benchmarks to enhance user journey
  • Assist with defining and outlining projects, ensuring all objectives, deliverables, timelines, and resources are clearly documented
  • Work closely with the checkout lead, analysts, product specialists and designers to create cohesive design and content improvement
  • Prioritize and plan upcoming checkout projects and ideas collaboratively with the Checkout team

Knowledge and Skill Requirements:

  • Post-secondary education in Business, Marketing, Consumer Psychology, Communications, or other relevant fields
  • Understanding of consumer psychology, online marketing, and conversion optimization
  • Excellent written and verbal communication skills
  • Ability to convey complicated information in a succinct way with the ability to adjust writing style based on audience and medium
  • Strong editing skills to ensure clarity, consistency, and readability of documentation
  • Strong research and analytical skills
  • Self-driven with the ability to work collaboratively with cross-functional teams
  • Flexibility and adaptability to learn new tools quickly (ex. CMS, CSS)
  • Ability to identify opportunities and suggest new ideas
  • Strong organizational skills to manage multiple projects and meet deadlines
  • Technical or UX writing experience would be an asset
  • Working knowledge of UX best practices would be an asset

Why You Should Join the LawDepot Team:

  • Excellent total compensation package
  • Comprehensive health and dental benefits, plus an additional Health Care Spending Account
  • Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
  • Three weeks paid vacation, plus bonus personal days
  • Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
  • Company share plan
  • Free catered lunches for the entire office
  • Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
  • Casual work environment
  • Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
  • Free and easily accessible parking
  • Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
  • Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

How to Apply:

Please submit a resume and cover letter by email to career@lawdepot.ca or submit online via our Careers page at

We thank all applicants; however, only those selected for an interview will be contacted.