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Senior Copywriter

2 months ago

Calgary AB, Canada GrowME Marketing Full time

About GrowMEEmbark on a remarkable journey of creativity and leadership with GrowME, a leading marketing agency revered for pioneering transformative marketing solutions. At the heart of our success is a commitment to innovation, excellence, and the art of storytelling.While we work mainly with B2C companies, we are committed to helping businesses of all sizes achieve their marketing goals and drive growth through creative strategies, digital marketing, and advertising campaigns.We are on the hunt for a visionary Senior Copywriter and Editor who aspires to steer our talented copywriting team toward new achievements. We want a creative thinker with a passion for strategy and storytelling and a track record of producing persuasive and impactful copy. The ideal candidate will have extensive experience with website copy, including landing pages and case studies. Experience with advertising copy, emails, and videos is an asset.What You'll DoLead strategy & ideation: Be a thought leader who develops effective strategies and brings ideas to life through detailed landing page structures and engaging website copy.Produce compelling copy: Write clear, persuasive, and engaging sales copy for B2C websites and other mediums and campaigns.Communicate & collaborate: Engage with team members across all departments to identify creative solutions to client issues and concerns.Adapt copy to brand voice: Maintain consistent brand voice for clients and write copy that aligns with target audience and company goals.Review, edit & support: Guide junior team members in the principles of effective website copy. Review, edit, and provide constructive feedback as necessary.Research & optimize: Conduct thorough research on industry trends, competitor strategies, and client offerings to inform content development. Apply search engine optimization (SEO) best practices and conversion rate optimization (CRO) principles as needed.What You'll BringExperience: 5+ years of experience as a copywriter in a fast-paced advertising, marketing, or communications role, demonstrating a deep understanding of B2C & B2B marketing dynamics.Education: Bachelor's degree in English, Journalism, Marketing, or a related field.Portfolio: A portfolio highlighting advanced experience crafting engaging narratives for websites and other mediums.Skills: Exceptional writing, editing, and proofreading skills. Keen attention to detail is required.Strategic thinking: Strong conceptual and strategic thinking skills with the ability to craft copy that resonates with specific audiences.Communication: Excellent communication and collaboration skills, with the ability to work effectively in a team setting.Industry knowledge: Strong understanding of digital marketing principles with proficiency in SEO best practices and familiarity with keyword research tools. Experience with developing story-led content for B2B and B2C businesses is required.Additional InformationCompetitive salary and benefits package.Opportunities for professional growth and developmentAutonomy in your workCollaborative and supportive teamOur Core ValuesGood Vibes Only. We treat each other the way we want to be treated, and our happiness cultivates company growth.Push It To The Limit. We always deliver the most value we can for our clients. We go above and beyond as much as possible.Keepin’ It Real. Integrity and respect are at the core of our family. We are committed to honesty, transparency and authenticity.If this sounds like you, send us a copy of your cover letter, resume, and portfolio.