Senior Product Manager, Growth

4 weeks ago


Montréal QC, Canada Ipnos Software inc. Full time

We have a sleep tracker, relaxing sounds, guided meditations and sleep stories, all available in over 6 different languages We set out on a mission to help people change their lives with a better night's sleep. 
We combine great content, technology, and data-driven product development to constantly learn, iterate, and improve. 
Our team is agile and nimble, allowing you to have a huge impact and carve your own path from day one. 
We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. BetterSleep is seeking a Senior Product Manager with experience and passion for building successful consumer products.
Product Roadmap and Execution: Develop and execute a product roadmap for pricing strategies that drives user acquisition and conversion while ensuring accessibility for all users. 
Data-Informed Decision Making: Establish and track KPIs, analyze user behavior behind subscription conversion and retention, and combine user feedback and data insights to inform product decisions
Experimentation: Execute A/B tests to determine which monetization strategy (how much you charge, when you charge, how you charge, how it impacts other geos/currencies, etc.) You will be working closely with the user acquisition team to align on strategic priorities. Deeply understand the relationship between pricing and key performance metrics like RPU and ROAS.
Thought Leadership: Frame and lead discussions with key business and technical stakeholders to assess opportunities, make data-informed recommendations, and build alignment ahead of important investment decisions
Collaboration: Lead cross-functional collaboration with engineering, data science, design, marketing, and other partner teams to create content experiences that are meaningful and delightful to consumers
Competitive Intelligence: Conduct regular audience and market analysis to maintain a competitive understanding of industry trends

Bachelor or Master degree combined with 6-8 years of experience in a product role at a B2C company with a track record of success in owning the whole product lifecycle
Experience running and analyzing A/B tests with a proven ability to execute and deliver results on a quick cadence while not sacrificing on product quality
Deep understanding of unit/business economics and proven ability to balance business and technical considerations for product decisions
Super analytical: proven experience in using data and relevant tools for driving critical business outcomes
Technical: Strong understanding of how applications are built, and ability to participate in technical decisions
Excellent health, dental, and vision coverage;
~ Retirement plan with employer matching contribution;
~ Office in the heart of downtown Montreal, a three-minute walk from the Central Station;
~Any hardware/software that will make you productive and successful;
~ Nous combinons un contenu de qualité, une technologie de pointe et un développement de produits axé sur les données pour apprendre, itérer et améliorer constamment.
Notre équipe est agile, permettant à chacun des employés d'avoir un impact réel dès le premier jour.
Nous investissons dans le bien-être et le développement professionnel de notre équipe, car nous reconnaissons que la croissance des affaires et la croissance individuelle vont de pair. BetterSleep est à la recherche d'un chef de produit senior ayant de l'expérience et de la passion pour la création de produits B2C.
Pour réussir dans cette fonction, vous devez comprendre en profondeur l'impact de votre feuille de route sur les résultats globaux de l'entreprise, et faire preuve d'un sens aigu du produit, en pensant de manière créative et en proposant des solutions originales. Feuille de route et exécution du produit: Élaborer et mettre en œuvre une feuille de route pour les stratégies de tarification qui favorisent l'acquisition et la conversion des utilisateurs tout en garantissant l'accessibilité pour tous les utilisateurs. 
Prise de décision fondée sur les données: Établir et suivre les indicateurs clés de performance, analyser le comportement des utilisateurs à l'origine de la conversion et de la rétention des abonnements, et combiner les commentaires des utilisateurs et les données pour éclairer les décisions relatives aux produits.
Expérimentation: Exécuter des tests A/B pour déterminer quelle stratégie de monétisation (combien vous facturez, quand vous facturez, comment vous facturez, comment cela a un impact sur d'autres zones géographiques/devises, etc. 
Vous comprendrez parfaitement la relation entre la tarification et les indicateurs de performance clés tels que le RPU et le ROAS.
Leadership éclairé : encadrez et dirigez des discussions avec les principales parties prenantes pour évaluer les opportunités, faire des recommandations basées sur des données et établir un alignement avant les décisions d'investissement importantes;
Collaboration : assurer la collaboration avec les équipes d'ingénierie, de données, de conception, de marketing et d'autres partenaires pour créer des expériences de contenu significatives et agréables pour les utilisateurs;
Veille concurrentielle : effectuez régulièrement des analyses d'audience et de marché pour maintenir une compréhension concurrentielle des tendances de l'industrie.
Expérience d’exécution d’analyse de tests A/B avec une capacité éprouvée à exécuter et à fournir des résultats rapidement sans sacrifier la qualité du produit
Compréhension approfondie de l'économie de l'unité / de l'entreprise et capacité avérée à équilibrer les considérations commerciales et techniques pour les décisions relatives aux produits
Super analytique : expérience éprouvée dans l'utilisation de données et d'outils pertinents pour générer des résultats d’affaires critiques
Technique : Bonne compréhension de la façon dont les applications sont construites et capacité à participer aux décisions techniques
Excellente couverture d'assurance collective pour la santé, les soins dentaires et la vue
Régime de retraite avec contribution équivalente de l'employeur
Bureau au coeur du centre-ville de Montréal, à trois minutes à pied de la gare centrale
Tout équipement matériel ou logiciel pour vous rendre heureux et productif



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