Director Data Analysis

2 weeks ago


Vancouver BC, Canada Mike’s Hard Lemonade Co Full time

Mark Anthony Group is one of North America's most successful privately held alcohol beverage companies. We are a leading producer and distributor of fine wine, premium Ready to Drink (RTD) products, and handcrafted spirits in the Global beverage alcohol industry. We are an innovative and ambitious organization with a successful track record of building successful and disruptive brands, including the iconic Mike’s Hard Lemonade and White Claw Hard Seltzer, and pioneering high-end organic winemaking and luxury winery experiences in British Columbia’s Okanagan Valley. As the Director, Public Relations you will be responsible for overseeing the creation, strategy, planning, and execution of media outreach campaigns across all lines of business in Canada. In this role you will lead a team of PR and Events professionals, advise the Senior Leadership Teams and Brand Marketing Teams, foster connections with external stakeholders (media and influencers), and collaborate with internal subject matter experts. Creativity, strategic thinking, and leadership will be instrumental in planning and executing impactful communications campaigns, differentiating Mark Anthony in the market, supporting marketing objectives, and enhancing our reputation as a leader in the industry and an Employer of Choice.
Responsible for overseeing the creation, strategy, planning, and execution of PR campaigns across all lines of business in Canada.
Lead a team of PR/Events professionals that are the primary contacts for media and influencers in Canada.
Lead the development, planning and execution of comprehensive year-long PR/Influencer strategy and plans that support Mark Anthony’s portfolio of Company-owned wineries.
Media Relations - MAWS Import Partner Brands: strategize, develop and implement a national PR strategy for media relations and awareness for the MAWS portfolio of import wine, spirits and beer brands.
Oversee Events Management, Vancouver & support with Corporate Office Initiatives
Bachelor’s degree in Public Relations, Communications, Marketing, or a related field + practical experience.
~10-15+ years progressive experience preferably attained in a corporate environment overseeing PR/Communications for luxury/premium brands; Strong understanding of the beverage alcohol industry, media landscape, and crisis communication.
~ Superior written, verbal and presentation and strategic planning skills

We are growing a lasting legacy in the beverage alcohol industry, with people first. We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we're humble, we're open to listen, take feedback and change direction quickly. This level of trust allows us to be all-in and take comfort in the support of our teams.
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