Marketing Communications Specialist

Found in: Jooble CA O C2 - 2 weeks ago

Vancouver BC, Canada Flowfinity Wireless Inc. Full time

Flowfinity Wireless is seeking an enthusiastic and technology-savvy Marketing Communications Specialist. Working within a team of marketers that report to the Vice President, the Marketing Communications Specialist will assist in creating persuasive marketing content that generates B2B demand for our no-code platform.
This is a full-time position with a hybrid working arrangement based near Granville Island in Vancouver, BC.
Founded in 2000, Flowfinity is an established technology company based in Vancouver. We help businesses across industries run more efficiently by replacing legacy processes with custom apps that enable teams to digitally collect, access and share information where and when they need it.
You'll help grow our international customer base, ranging from SMBs to Fortune 500 companies in a variety of industries. Business and IT leaders rely on our platform to create custom applications and IoT solutions for data collection, process automation and asset management that drive competitive advantage.
Our small but mighty team wants your input to help us move the needle and drive profitable growth in the B2B tech sector.
You'll have your own dedicated workspace in our offices (just off the Broadway transit corridor) with the option to work remotely most days, Monday – Friday, 9-5. Explore opportunities for paid training and education along with a competitive salary based on experience.
You have an aptitude for understanding enterprise customer needs and the ability to learn and write about the benefits of digitization and workflow automation from a customer-centric perspective.
You are an engaging storyteller, and a fast learner who is comfortable with new technology and have a desire to build your career in B2B marketing.
The key criteria for this position are the ability to research and write persuasive web content while staying on top of technological trends
Assist with B2B marketing campaign planning and execution
Write compelling blog posts and case studies on technical topics
Plan and coordinate social media content and monitor post engagement
Create effective website and landing page content that converts
Produce e-newsletters and various mass email communications
Select and edit graphic images and stock photos for web and print
Assist with promotional and instructional video scripting and production
Write copy for PPC ads and assist in Google Ads campaign execution
Perform keyword research and recommendations for SEO and PPC
Assist in producing premium long-form assets including white papers and articles for placement in industry and trade publication
Pitch articles and develop relationships with industry and trade publication editorial boards and advertising departments
Assist in maintaining and optimizing marketing automation campaigns
Create and update assorted print and digital marketing collateral
Manage email marketing segmentation lists and perform other administrative duties as required
Highly developed copywriting, editing or creative writing skills
Ability to research technical topics and effectively explain benefits to a B2B audience
Excellent communication skills both internally and externally with clients
Familiarity with popular social media platforms (LinkedIn, Twitter, Facebook etc.)
Familiarity with marketing automation platforms such as HubSpot or similar is an asset
Familiarity with best practices for SEO, SEM, landing page optimization, social engagement, etc. is an asset
Familiarity with graphic design software such as Affinity Designer, Photoshop, Canva or similar is an asset
Basic knowledge of HTML or content management systems is an asset
Previous experience in a B2B marketing role or internship is an asset
Bachelor's Degree in Business, Commerce, Marketing, Communications, or other field combined with relevant training or experience
We are here to help.

Flowfinity empowers you to create, automate and integrate custom workflows with interactive operational intelligence dashboards and IoT data streaming without code. Proudly serving the global business community for over 20 years.

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