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Director of Retention
2 hours ago
Full-Time | Remote (Canada) We’re looking for a data-driven, creative, and highly organized Lifecycle Marketing Manager to own our retention engine across email, SMS, loyalty, and referral programs. This role is perfect for a marketer who loves combining strategic thinking with hands-on execution — someone who can dive into segmentation, build high-performing flows, and craft delightful moments that keep customers coming back.
You’ll work cross-functionally with creative, product, CX, and leadership to develop lifecycle strategies that grow LTV, deepen customer relationships, and strengthen overall brand affinity.
Own the full email briefing process: develop campaign briefs, plan messaging calendars, and collaborate closely with creative to ensure flawless execution.
Grow our subscriber base with smart list-building tactics, while maintaining excellent deliverability and segmentation hygiene.
Lead the strategy and day-to-day operations of our loyalty program, including ongoing optimizations and quarterly/seasonal campaigns.
Manage and expand our refer-a-friend program, ensuring a seamless customer experience and measurable program growth.
Own surprise & delight initiatives that strengthen retention, improve customer satisfaction, and increase brand loyalty.
Monitor core retention KPIs — churn, repeat purchase rate, cohort performance, and LTV — and proactively identify opportunities for improvement.
Use data to inform segmentation, personalization, and campaign strategy.
Partner closely with brand, copy, and creative teams to bring campaigns to life.
Manage timelines, assets, and approvals to ensure campaigns launch on schedule.
3–5 years of experience in retention, lifecycle, or CRM marketing — ideally in DTC or ecommerce.
~ Hands-on experience managing loyalty programs , referral programs , and multi-touch retention campaigns.
~ Skilled in list management, segmentation, deliverability , and lifecycle best practices.
~ Excellent project management skills — you can juggle multiple campaigns, deadlines, and cross-functional partners without dropping a detail.
~ A highly data-driven mindset , comfortable pulling performance reports and translating insights into action. Knowledge of SQL or data visualization is a bonus.
~ A creative thinker who brings fresh ideas for customer surprise & delight moments.
~ A mission-driven brand that customers genuinely love
