Content Specialist — English Language Arts
3 weeks ago
Apply Digital is hybrid/remote-friendly. Apply Digital is an organization transforming possibilities for people. We solve complex problems with well-executed digital solutions that make people's lives easier and help our clients compete.
Whether our clients are looking to identify whitespace opportunities and launch a breakthrough product or service, develop an end-to-end digital experience ecosystem, or dive deeply into the evolution of an existing product or service, the Content Team collaborates with multi-disciplinary partners to deliver thoughtful outcomes and tangible outputs that achieve client objectives, and drive both human and business impact. Our team consists of highly experienced content strategists, SEO specialists, content authors...and potentially you too
support the teams in identifying and recommending new content opportunities for clients, and lead content strategy proposals for existing and prospective clients
Provide senior-level consulting, planning, and leadership across multiple content strategy projects and/or accounts
Manage and mentor content team members as well as cross discipline contributors as they execute content work across client projects to ensure optimal outcomes for both our clients and our team members
Support research initiatives to uncover content, customer, cultural, technological, and industry/macro-level insights
Participate in the creation of various strategic deliverables informed by research, including content guidelines, content pillars, content governance models, content workflows, content audits, content requirements documentation, KPI frameworks, etc.
Ensure the use of data and insights to create compelling and well-justified recommendations for the client's content
Devise & execute human-centric, content strategies
Oversee strategic and requirement content deliverables, including analyzing content, conducting audits, defining content pillars and operationalizing content processes
Collaborate with UX to organize site navigation, create taxonomies and design content models that support ease of use, accessibility, SEO and organizational objectives
Implement governance & evaluation frameworks for content creation, deployment and maintenance across digital ecosystems to ensure content quality & effectiveness are maintained.
Test and validate content, messaging, navigation and user journeys with internal and external users
Collaborate with and drive SEO activities across the content strategy process to ensure content is responsive and optimized to user search behavior and maintains a high level of visibility.
Continuously engage the client, other stakeholders, and the team to ensure the team is building the right content and delivering against the defined content strategy
Evaluate results and help optimize content post-launch
Continuously learn about consumer, content, technology and business trends
Provide content thought leadership to clients, team members, and the broader Apply Digital organization
Partner with the Head of Content to continuously evolve the Content Team’s practice and methodologies
5+ years of experience in a digital content strategy role
MBA or Bachelor’s Degree in-related field is an asset
Strong experience in digital and customer content strategy
Solid understanding of / exposure to technology solutions, platforms, applications, etc. that enable content experiences
Excellent data analysis and research skills
The resilience to work in a flexible, start-up environment
able to juggle multiple projects at once
Regular team and company events (karaoke, escape rooms, axe throwing and more)
Training budgets, Days of Learning, company-wide training, Apply Library and our Hackathon for Good mean you have many different ways to learn and stretch yourself
We are a digital innovation company focused on products, platforms, and commerce. Digital to our core, we are purpose-built to transform possibilities for people. We work with well-funded start-ups, global brands, and Fortune 1000 companies spanning industries and audiences, including Moderna, Kraft Heinz, Arc’teryx, and lululemon.
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