Digital Performance Marketing Specialist

Join us at Manulife and be part of a team that strives for excellence, where your efforts will directly contribute to our success. Here, your work will have an important impact, and you'll be empowered to make decisions that improve our marketing strategies and customer experiences. We're seeking someone who is ambitious, diligent, and eager to address new challenges. If you're a strategic problem solver with a strong analytical approach and excellent communication skills, we want to hear from you As a Digital Performance Marketing Specialist, you'll play a pivotal role in our complex marketing team, contributing to the development and management of global digital campaigns. We cultivate a values-first culture, create boundless opportunities for growth, continuously innovate in financial services, champion diversity, equity, and inclusion, and uphold corporate citizenship to benefit all and make a positive social and environmental impact. Position responsibilities Develop, implement, and handle campaigns: Build and complete advertising campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc. Apply historical data and market trends to predict future campaign performance. Improve the distribution of the budget across different campaigns to increase return on investment. Continuous improvement: Regularly analyze campaign performance and adjust campaigns to improve results. Performance metrics: Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Required qualifications: 3-5 years of valid enterprise experience with SA360, Google Ads, Meta Ads, LinkedIn Campaign Manager. Technical expertise: Understanding the technical aspects of these platforms. Google Marketing Certification. Preferred qualifications: Degree or equivalent experience in Marketing or Business. When you join our team: We'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we'll support you in shaping the future you want to see. About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact Referenced Salary Location CAN, Ontario, Toronto, 200 Bloor Street East Working Arrangement Hybrid Salary range is expected to be between $61,350.00 CAD - $102,250.00 CAD If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.