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Bottom line: we’re looking for mid- to senior-level digital marketers with a strong background in ecommerce. Reporting directly to the VP, eCom, the ideal candidate will be responsible for driving growth through effective marketing strategies and initiatives. This role demands creativity, analytical prowess, and a results-driven mindset to enhance our brand presence and achieve our business goals.
Take full ownership of paid channel strategies, including strategy development, execution, and performance tracking to meet budget and ROI targets.
Manage day-to-day operations of Paid Search campaigns and coordinate creative campaigns across digital and social media platforms.
Develop and execute comprehensive paid content strategies to support and extend marketing and communications initiatives, aligning with short-term and long-term business objectives.
Establish performance goals, oversee measurement protocols, and optimize content effectiveness based on analytics and insights.
Drive customer acquisition growth through multi-channel paid media campaigns, exploring new channels and opportunities aligned with company objectives.
Conduct informal and formal routine (daily, weekly, monthly) reporting and share insights with the project team to support overall account strategy and decision-making.
Work closely with technical and digital teams to implement efficient content management and essential marketing systems (e.g., CMS, marketing automation, analytics).
Supervise and manage the content lifecycle, ensuring all content is consistent with brand standards and optimized for user experience across all channels.
Champion testing and learning across various programs, including creative, copy, audience segments, channels, and tactics, to drive optimization and growth.
Ability to prioritize and effectively manage multiple tasks and projects simultaneously.
~ Proactive problem-solving and decision-making skills, with a passion for marketing and staying ahead of industry trends.
~ Comprehensive working knowledge of marketing channels, including Google Ads, Meta Ads, Google Analytics, email marketing platforms (e.g. 4-6 years of relevant experience in digital marketing (whatever that means)
~ Experience managing Facebook Ads, TikTok Ads, and/or Google Ads (3-5 years). Strong interest in Direct-to-Consumer (DTC) brands.
~ Work Location: Hybrid remote in downtown Vancouver, BC.
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