Search Engine Optimization Analyst

1 month ago

Toronto ON, Canada The Home Depot Full time
Search Engine Optimization Analyst - Hybrid Job At The Home Depot in Toronto, ONM3C 3N6

Search Engine Optimization (SEO) Analyst
This role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality traffic to our website for lead generation, engagement and revenue.
Key Responsibilities:

  • Support the search engine optimization (SEO) strategy (includes segmentation, gap assessment, landing pages) for the Home Depot Canada website
  • Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
  • Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
  • Implement link building strategy and campaigns for homedepot.ca
  • Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
  • Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
  • Communicate to team and management on project development, timelines, and results
  • Passion for SEO and internet marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications:

  • 2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
  • Experience working with popular SEO-industry tools (Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)

Experience working with Content Management System (CMS) and building/administering content in CMS environments

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