Search Engine Optimization Lead

3 weeks ago

Toronto, Canada Definity Careers Full time

As the SEO Lead of Sonnet’s growing SEO team within Sonnet’s Customer Experience division, you will take on the day-to-day management of SEO activities, act as a liaison between our in-house teams and external agencies, support the SEO Manager in executing SEO Strategies and overall SEO initiatives.

 

What can you expect in this role?

•   Manage and execute day-to-day SEO operations, including technical and content optimization, to drive organic traffic and improve search engine rankings
•   Act as the main point of contact and liaison between in-house teams and external SEO agencies to ensure seamless communication and collaboration
•   Implement SEO best practices and strategies in collaboration with in-house copywriters, content creators, UX designers, developers, and project management teams
•   Utilize project management skills to push SEO initiatives forward, track progress, and measure results effectively
•   Stay up-to-date with the latest SEO trends, algorithm updates, and industry changes to ensure the company's SEO strategy remains effective and competitive
•   Perform technical SEO audits and provide recommendations for website optimizations
•   Utilize various SEO tools, including SEMRUSH, Screaming Frog, Google Lighthouse, Ahrefs, Data Studio/Looker, and Web Developer tools, to analyze data and optimize SEO performance
•   Work closely with the SEO Manager to develop and implement comprehensive SEO strategies aligned with the company's goals.

 

What do you bring to the role?


•   In-depth knowledge of all aspects of SEO, including technical and content optimization, and a thorough understanding of how search engine algorithms work
•   4+ years of specialized SEO experience in digital marketing agencies or in-house
•   Strong project management skills, with the ability to prioritize tasks, push initiatives forward, and track and measure SEO results effectively
•   Experience implementing SEO optimizations in Content Management Systems (CMS)
•   Experience collaborating with in-house copywriters, content creators, UX designers, developers, and project management teams either at an agency or client-side
•   Proficiency in all major SEO tools such as GA, GSC, SEMRUSH, Screaming Frog, Google Lighthouse, Ahrefs, Data Studio/Looker, Web Developer tools, etc.
•   Knowledge of HTML, CSS, JavaScript, etc is an asset.
•   Educational degree, diploma, or equivalent in related field

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