Planner Digital Performance

3 weeks ago


Toronto ON, Canada Dentsu International Full time

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms
The Digital Planner is the steward of the buying and implementation process and collaborates with wider media planning, Digital Ad Operations and Digital Analytics teams. The role is critical in providing input to the overall investment direction as well as the development and execution of digital investment activities for their assigned group of clients.
Supports the media planning and buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
Prepares reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
Supports the negotiation process for approved media buy activations – Video, Display, Social, Programmatic, etc.
Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of digital media plan and supports in all digital media tracking troubleshooting.
Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.
Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
A minimum 1 year of media planning and/or buying experience focused on Digital Channels – Video, Display, Social, Programmatic, Etc.
Knowledge and hands-on experience with digital media tools.
Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.


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