Advancement Marketing and Digital Communications Officer

4 weeks ago

Guelph ON, Canada University of Guelph Full time

Permanent, full-time position

Guelph, ON

 

Do you thrive in digital marketing, have a strategic mindset, and enjoy optimizing communication strategies to enhance engagement and fundraising success?

The Advancement Marketing and Digital Communications Officer plays a crucial role in supporting the Alumni Affairs & Development (AA&D) department at the University of Guelph. In this role, you will lead the department’s email communications strategy, oversee the digital engagement calendar, and collaborate with internal teams to develop effective digital campaigns. You will be responsible for ensuring best-in-class email marketing, fundraising appeals, and performance analytics while championing excellence in digital communications.

If you’re passionate about digital strategy, skilled in marketing technologies, and eager to create meaningful connections with donors and alumni, we’d love to hear from you

 

Your key responsibilities will include:

 

General duties of the Advancement Marketing and Digital Communications Officer are

 

· Responsible for the overall email engagement calendar, supporting the department’s ambitious fundraising and engagement strategic goals, and working collaboratively across the department.

· Champion department-wide excellence in digital communications with expertise in technologies such as Luminate Online, Blackbaud CRM, Google Analytics, Stripo, and Drupal.

· Lead the department’s email communications strategy and support internal units in building an annual calendar of best-in-class and effective digital communications and fundraising appeals.

· Oversee measurement and analytics to assess the effectiveness of digital communications and fundraising efforts.

· Collaborate with all units in AA&D to provide expertise and leadership in mobile-first design to elevate alumni and donor engagement, Annual Giving campaigns, events, and fundraising priorities.

· Lead AA&D in best practices, staying on top of industry trends in digital engagement.

· Help advance AA&D’s profile and brand reputation with its target audiences.

 

 

Requirements

· 4 years' experience leading email marketing, and experience in fundraising communications, content strategy, event marketing, and multi-channel campaigns.

· Undergraduate degree in marketing, business, or related field. 

· Experience in a university setting and advancement communications initiatives is an asset.

· Extensive experience managing a busy email marketing calendar.

· Experience creating and executing a digital content strategy in support of alumni and donor engagement.

· Experience in delivering high-quality, engaging, creative, brand-appropriate communications initiatives.

· Experience with email building platforms, mobile design, html, UTM codes, and AODA.

· Experience with Blackbaud CRM and constituent data in marketing campaigns.

· Experience with Adobe Creative Suite, Drupal, graphic design, and web-publishing.

· Experience with writing, editing, proof-reading, and adherence to brand standards, style, voice and tone.

· Knowledge of video production.

· Resilient under pressure and tight deadlines.

· Proven multi-tasking abilities.

· Outstanding leadership and organizational skills.

· Exemplary interpersonal and analytical abilities.

· Critical thinking, problem-solving and decision-making capabilities.

· Confidently manages stressful situations.

 

The University has adopted a policy relative to  flexible work arrangements . This appointment is regularly performed on campus but is eligible for a flexible work arrangement under the terms of this policy.

 

The University of Guelph () is one of Canada’s leading research-intensive comprehensive institutions, with a record of outstanding scholarship in the arts, humanities, social sciences, life sciences, physical and engineering sciences, agriculture, and veterinary sciences. This is your chance to join us in our endeavor to improve life.  

 

To view a detailed posting for the role of Advancement Marketing and Digital Communications Officer, please go to our website at .

 

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.  

 

 

 

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