Sr. Social Media Manager

2 weeks ago


Canada KTeam Full time

We’re looking for a Sr. Social Media Manager who knows the ins and outs of the iGaming and online sports betting space to lead strategy and execution for an established crypto sportsbook brand with a global audience of highly qualified bettors.As one of the foundational hires for a brand new marketing entity in partnership with the brand, you’ll create and curate content, post, engage with audiences, and report on relevant social platforms and gaming community sites to spread brand awareness, acquire new bettors, and further engage an already passionate sports betting community.You’ll also help to establish a positive culture and scalable marketing operations as additional team members join, whom you’ll help hire and manage.This position might be for you if:You thrive in a startup environment and feed on the energy of building systems, teams, and frameworks for future team-wide successAre extremely knowledgeable about iGaming and online sports bettingHave experience in or knowledge of crypto brand marketingAre fully dialed-in to social media requirements and regulations around crypto and gaming contentAre capable of creating and/or curating a consistent pipeline of social contentYou’re excited by the idea of tapping into two very impassioned communities - crypto AND sports betting - to offer a unique and highly incentivized opportunity to bothBonus if: you have or have access to a network of iGaming influencers and creatorsCompensation/Offerings:$110k-$140k annual base salary commensurate with experienceSubstantial bonus opportunity based on KPIs and revenueHealthcare stipendRemote schedule flexibility and autonomyPotential for scaleResponsibilities:Develop, execute, and manage social media (paid & organic ) and influencer strategies across platforms to drive engagement, sales, brand awareness, and expand our gaming partners' brand footprint across target player verticalsSpearhead content development to create killer social creative content; work with additional resources as needed to get it doneOversee a significant monthly ad and creative budgetBuild and manage thriving community properties across social and various gaming reviews and community sites to excite players and drive growthEngage with players to gather valuable marketing insights and materialsEstablish and adhere to internal social media content standards to set a high bar for brand value and credibility among customers, audiences, and competitorsUtilize UGC and influencer creative assets for paid and organic campaignsStay on the pulse of all things happening in the igaming space and sports betting space, including relevant social media and content trends that would resonate with target audiencesMaintain a highly visible interactive social presence across platformsProduce regular analytics reports and make decisions based on findings to continuously optimize effortsRepresent the brand voice and company ethos at the highest level at all times in all community campaigns and audience engagement effortsInfluencer & Creator ProgramHelp to identify and curate a rolodex of potential creators in the igaming, sports betting spaceDiscuss terms and quantify potential partnership opportunities to influencers and their teamsStructure, negotiate, and lock in creator deals with excellent terms based on opportunities you identify to leverage creator content (UGC and creative assets) and audiencesManaging a team of outreach, creative, and marketing specialistsRequired experience:Must be extremely capable of self-managing in a remote work environment5+ years professional social media experience (paid and organic) at an agency or start-upA portfolio with social media campaigns you’ve built or had a strong role in the success ofSocial media and/or community management experience in igaming, esports is criticalKnowledge of or experience in the cryptocurrency spaceExpertise across IG, TikTok, Discord, Snap, FB, Reddit, etc. and ability to find the best audience channels/platforms for specific player targetsA knack for building inspired communities and driving audiences to actionCreative eye, ability to edit content (photo/video) and create strong graphics - you know what content will resonate with different targeted audiences and can work with internal and external resources to get the creative assets you needNatural ability to communicate, reach target audiences, and engage virtually and in-person if needed (with creators and influencers, for example)Impeccable writing, editing, and communication skillsAnalytical and able to extract social data, create reports, present findings, and make decisions to facilitate audience and revenue growthInfluencer & Creator Program:Ability to create a robust system for influencer/creator CRMStrategic approach to creator marketing, targeting multiple KPIs with an eye on ROAS, LTV, data collectionCreativity to achieve greater virality and engagement with creator partners (i.e. your strategic/creative angles + creators ingenuity = greater results than creators execution alone)Negotiation mastery for creator campaigns - able to get creative with deal structures to maximize ROAS, win more deals without simply paying the most, and create long-term partnerships with the most high-performing creatorsHave managed six-figure monthly influencer/creator marketing spendsExtensive experience with influencer marketing tools/platformsBonus if you have:Large rolodex of creators with post costs and contact info



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