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Content Marketing Lead

1 month ago

Canada Ascend Partners Inc. Full time

Position: Content Marketing Lead

Division / Department: Operations / Marketing

Reports To: Senior Marketing Manager

Location: Remote Work Location (Canada)

Summary

If you are a gifted writer with a background in finance and accounting, and have a passion for content creation, Ascend Partners is seeking an experienced Content Marketing Lead to join our marketing team.

This role is perfect for a high-performance marketer who enjoys making a tangible impact as an individual contributor with a runway to lead Ascend's content marketing efforts, from strategy to creation and execution.

As our in-house subject matter expert and content lead, you will create and grow Ascend's thought leadership catalogue in financial transformation and enterprise fintech. By leveraging your knowledge of accounting and finance with your natural talent for writing, you'll collaborate with stakeholders to uncover powerful stories and translate complex ideas into compelling content that resonates with our target audiences. From technical blogs and customer case studies to social media and sales-enablement materials, you'll produce diverse, multi-channel content to support business development efforts, drive awareness, and generate demand for our services. Through performance analytics, SEO optimization, and emerging B2B/ABM trends, you'll ensure our content not only makes an impact but also drives measurable results.

Beyond content creation, you will also contribute to special projects such as proposal responses, award submissions, speaking engagements, and campaigns. Best of all, you'll be supported by a cross-functional marketing team that values growth, fun, and creativity.

Responsibilities

  • Lead the charge in developing and executing a comprehensive content strategy designed to generate awareness, recognition and demand for Ascend's services.
  • Own and curate Ascend's tone and voice in alignment with our overarching brand and target audiences.
  • Conduct research, interviews and discoveries with senior-level stakeholders, subject matter experts, project teams and customers to gather insights for compelling success stories and thought leadership material.
  • Support business development efforts by producing sales-enablement artifacts and technical content that showcase Ascend's expertise and value proposition in various formats, such as blog posts, proposal materials, white papers, customer case studies, RFP responses, go-live summaries, testimonials, webinars and videos, LinkedIn posts, newsletters, pitch decks, webpages, and other formats as required.
  • Collaborate with the marketing team and stakeholders to generate content for corporate brand-building initiatives such as campaigns, speaking engagements, award submissions, trade shows, press releases, RFP responses, and other content as required.
  • Analyze content performance across all channels and ensure content is optimized for search engines and algorithms, using relevant keywords and best practices to improve visibility and organic reach.
  • Report on content performance to team and stakeholders, providing insights to guide strategy and improve future campaigns.
  • Stay up-to-date on the latest B2B marketing and enterprise fintech trends, incorporating relevant insights into content strategy and creation.
  • Contribute to process development, project management and knowledge management workflows as part of Ascend's marketing playbook and strategy.

* All other duties as assigned

Qualifications

  • Bachelor's degree in marketing, communications, journalism, finance/accounting or a related field.
  • 5+ years of experience in B2B marketing communications and content development with a portfolio of writing samples in the finance/accounting or fintech field.

Skills

  • Demonstrated knowledge of the EPM/CPM fintech industry with a strong understanding of accounting and finance, including knowledge of key concepts and terminology. Familiarity with the OneStream ecosystem is an asset.
  • Exceptional writing, proofreading and editing skills in English, as well as a keen eye for detail to ensure all content is accurate, polished and professional.
  • Demonstrated experience in interviewing and engaging with senior-level stakeholders and clients as part of research and discovery for content development.
  • Experience with MS Office, Adobe Creative Suite, ClickUp, Hubspot, SmartSheet, Google Analytics and keyword research/optimization tools.
  • Excellent communication skills, including both verbal and written.
  • Excellent organization and time management skills.
  • Strong presentation skills.
  • Strong problem-solving, critical thinking, and analytical skills.

Competencies

  • A strong aptitude for quickly mastering new topics and the ability to dive deep into technical subject matter to deliver high-quality, authoritative content.
  • Must be results-driven with an entrepreneurial mindset.
  • Ability to prioritize and multitask tasks effectively.
  • Able to creatively problem solve with a strong focus on resourceful thinking.
  • Take initiative, be willing and eager to learn, and be self-motivated.
  • Must be team-oriented and able to work in a collaborative environment.
  • Actively seek knowledge and experience and share their experience with others.
  • Must be highly organized.
  • A positive and enthusiastic attitude.
  • Able to travel to the USA and internationally as required.

*** A written assessment will be required of selected candidates

Employee Experience

  • At Ascend Partners, we're here to support your ambitions and offer the flexibility to balance your work with your priorities
  • Vacation, Flexible Statutory Holidays, Health & Wellness Days
  • Learning Allowance
  • RRSP matching program
  • An inclusive and collaborative culture
  • Flexible working—home/hybrid/in-office working available
  • A competitive reward and benefits package

Join Ascend for a balanced, fulfilling career where your ambitions are valued and your potential is maximized

About Ascend Partners Inc.:

Ascend Partners, a trusted advisor in Enterprise Performance Management (EPM) consulting, proudly serves our clients globally from our headquarters in New York, NY. Ascend focuses exclusively on the OneStream platform, delivering sophisticated implementations for organizations around the world. Our global experience, deep product knowledge, and alignment with OneStream's commitment to quality and 100% customer success make us their most trusted Diamond partner.

Ascend Partners does not discriminate against applicants or employees because of their race, creed, colour, age, religion, gender, disability, sexual orientation, marital status, military status, national origin, or ancestry. We are committed to fostering an inclusive and equitable workplace where all employees and partners are valued, respected, and supported.