Customer Service and Planning Manager
1 month ago
A collective energy and ambition. We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Customer Strategic Planning Manager
Reports to: Team Lead, Customer Strategic Planning, Household
In this role you will be responsible for developing & executing channel and external brand commercial strategies for the Church and Dwight brands, integrating brand and customer strategies and priorities, to deliver sales and profit growth for Church and Dwight. You will be an expert on your category and brand to provide a foundation to be responsible for all elements of the channel the strategies, designing the trade funding to support the strategies, and driving collaboration between sales and marketing to enable execution and tracking results. You will also be the heartbeat of the planning process for your brands. You will quarterback several elements of the corporate planning process to enable better planning, deliver improved plans for our customers and enable better results. You will be accountable for delivering the brand sales and profit category on your specific businesses. You will be responsible for 2-3 household businesses.
The Customer Strategic Planning Manager will be responsible to:
Develop channel and go-to-market strategies that achieve the business goals, financial targets and channel requirements for specific brands. Identify sales goals by brand and design strategies required to achieve goals.
Develop a long-term vision to be shared externally, with collaboration from marketing and sales, on the 3-year plan for major brands
Leads deployment of channel and go-to-market strategies with the sales organization. Define and deploy required brand/category in store fundamentals (e.g. distribution, feature, display, pricing, shelving) to deliver go-to-market strategies.
Excite and enable the organization to deliver the brand/channel strategies and selling priorities. Track initiative progress and local execution along with sales teams to drive learning for share and reapply.
Be the internal voice of sales in the development of short and long term brand plans, including design of new product development plans. Ensure brand plans are linked to sales perspective,
Ensure sales plans are linked with brand plans developed by marketing.
Work closely with Revenue Growth Manager and brand finance to develop business plans and the financials analysis to assess outlook and performance
Drive collaboration between sales and marketing to deliver the financial goals of the organization while ensuring opportunities and barriers from both functions are represented in planning
Engagement as part of the multi-functional brand forecasting process
In partnership with Revenue Growth Manager, lead the strategic thinking on trade fund investment and pricing at a brand level to deliver sales and profit objectives
Design the target trade fund investment strategy for each brand in the short (1 year) and long term (3 year+).
Identify opportunities for promotional optimization, lead implementation and sell in of promotional optimization work with the sales teams. Category and Brand expert
Be the external expert on the brand and the category.
Develop a deep understanding of customer strategies, relationship to our categories and brands
Improve organizational capability of our brand, category and competition in the Canadian market via developing and deploying education.
Business Planning
Leads annual channel planning for the brand including assessing what’s working/not working with current strategies, developing and deploying new and revised sales strategies, developing building blocks and brand quota targets
Key contributor to customer Joint Business Planning and major trade fund negotiations working to enable the organization to have the right resources and sell in to support objectives
Key contributor to marketing planning to ensure that sales perspective is included in the development of brand plans.
Identify opportunities to strengthen our corporate planning process. University Education (preference given to MBA / Bachelor of Commerce)
~6+ years of customer Marketing, customer-facing account Management, or Consumer Marketing experience in CPG Industry
~ Category Management/Shopper Marketing/Shopper Insights experience
~ External plan development/management experience and exposure
Demonstrated track record of success in enabling business growth, developing brand plans into sales strategies, launching new products, trade fund management and revenue growth management.
In-depth knowledge of consumer sector sales, consumer products, channels, and Canadian retailers and key business drivers
Applicants may be entitled to reasonable accommodation in respect of a legally protected characteristic in accordance with applicable human rights legislation.
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