Data Management Lead
3 weeks ago
Analytics Lead - Omnichannel Orchestration (NBE) Remote in Canada (but not Quebec)
Up to $200,000 CAD
Harnham is partnering with a leading global pharmaceutical organisation that is investing heavily in Automated Omnichannel Orchestration and building out a Next Best Engagement (NBE) Model . They are looking for an Analytics or Data Science Lead to help shape how HCPs are engaged across channels and to mature their decisioning engine.
This role blends hands-on analytics and data science , omnichannel orchestration , and high-impact stakeholder engagement to build a world class Next Best Engagement model.
As an Analytics or Data Science Lead, you will help design and deliver the analytics that drive the next best engagement strategy across US brands. Work in a data rich environment to drive commercial performance using SQL and Python
Lead the development of the NBE model including developing NBE logic and automted channel-sequencing frameworks
Build and maintain measurement frameworks to evaluate campaign effectiveness and channel performance
Contribute to marketing mix modeling and other attribution analyses where needed
Translate insights for very non-technical stakeholders
Partner with brand, digital, and omnichannel strategy teams
Manage multiple concurrent initiatives across the commercial organisation
Conduct hands-on work where needed (data pulls, validation, simple modelling)
This is not a heavy modelling role — the focus is sequencing, orchestration, and strategic analytics , not building hundreds of models a week.
Strong SQL and Python skills
Experience using data to solve problems in the marketing mix and measurement space
Strong communicator able to simplify complex analytics for non-technical audiences
Tools such as Pega, Adobe, Salesforce Interaction Studio, Veeva, OCE, SAS RTDM are a plus.
Competitive salary + bonus + comprehensive benefits.
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