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Senior Product Marketing Manager

1 month ago

Toronto ON, Canada Fundraise Up Full time €195,000

Fully remote anywhere Canada
Base Salary: 150,000 CAD
OTE: 195,000 CAD
Benefits: 10,100 CAD/year
Fundraise Up is a rapidly growing financial technology company headquartered in Brooklyn, NY, that provides online fundraising software to enterprise nonprofits. Fundraise Up's AI-powered platform is leveraged by trusted organizations like UNICEF USA, American Heart Association, Partners In Health, and Stand Up to Cancer, to double their recurring donor acquisition rates and increase overall digital donation revenue by two times.
Join Fundraise Up as a Senior Product Marketing Manager and play a pivotal role in bridging the gap between our product offerings and customer needs. Your mission will be to collaborate closely with diverse teams, including marketing, engineering, sales, and customer success, to ensure our solutions resonate deeply with the challenges and opportunities faced by our users.
Be responsible for developing product marketing briefs, messaging documents, competitive positioning, internal product training content, and external communication strategy for launches and in-market programs for existing and prospective customers.
Constantly monitoring competitive activity, identifying customer needs and interacting with engineering, operations, and sales to bring innovative new products to market.
Work with marketing team members across content, design, and web development to plan and execute new product launch campaigns.
Collaborate with engineering to help align marketing priorities and programs with the product and business roadmap.
5+ years of experience in product marketing, preferably in B2B, SaaS.
~ Strong understanding of product marketing principles and experience developing go-to-market plans.
~ Experience with digital marketing tools and platforms, including CRM and analytics software (Hubspot, Salesforce).
~

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