Director, Strategic Performance

4 weeks ago

Toronto ON, Canada Liven Pty Full time

Academy is a content agency built for strategic performance. We combine editorial creative, content production, social media and the power of performance to bridge what brands want to say with content people actually want to consume.

We’re excited to be looking for a Director, Strategic Performance, the first of its kind at Academy as we stay committed to making work that works .

We’re looking for a senior strategic mind that can digest complex business challenges and lead a team to solve them using data, strategic planning, and other techniques and tools available to make sure our work achieves client goals. We’re looking for the science to our art, the performance to our creative.

The successful candidate in this role has a proven track record of C-suite influence (both internally at past employers, and externally with clients), strategically advising businesses on innovative tools and tech, and developing best-in-class reports and trackers. They’ve built the systems and processes that have led teams to success. They have a history executing sophisticated brand and direct response media programs at scale across a range of industries. They lead the media buying and reporting practice with strong cross-platform executional expertise, curiosity and thought leadership.

A successful candidate in this role will not only lead our teams to effective work, but help articulate the value of our work to the client in a way that grows trust and results in increased business with Academy. They spearhead pay-for-performance plans and lead the teams to achieve agreed-upon metrics that unlock company bonuses.

This person has a finger on the pulse of trends, industry news and creative work. Always the first to know of the newest features on the platforms we use, always poking, prodding and challenging the team to think innovatively, and always able to keep our eyes on the brief (no art projects). They help educate our clients on whether they should proceed with TikTok ads with a looming ban, which emerging opportunities they should test, and viable budgets/strategies to achieve their goals.

On a day-to-day basis, the Director, Strategic Performance will be responsible for:

Brief Development: Partner with agency teams to create briefs that effectively communicate client objectives, target audience insights, and other appropriate information, ensuring alignment with strategic goals and performance metrics.

Strategic Planning: Develop and execute strategic plans that provide teams the roadmap from where we are today, to how we achieve our clients’ objectives.

Measurement and Reporting: Establish key performance indicators (KPIs), develop measurement frameworks, and deliver regular performance reports to clients, highlighting successes and areas for improvement. Articulating value and performance to clients in a way that is easily understood and builds rapport.

Client Partnering: Cultivate strong, long-lasting rapport and relationships with senior and executive clients, serving as a trusted advisor and strategic partner. Demonstrate a deep understanding of clients' businesses, industries, and competitive landscapes to drive informed decision-making and strategic recommendations.

Performance Optimization: Analyze campaign performance metrics, identify areas for improvement, and implement optimization strategies to maximize ROI and client satisfaction

Media Planning: Collaborate with internal teams, including creative, to develop comprehensive media plans that effectively reach target audiences and align with client goals.

Social Media Strategy: Lead the development of innovative social media strategies that engage audiences, drive brand awareness, and support overall marketing objectives.

Brand Strategy: Partner with clients to define and refine brand strategies that differentiate them in the market and resonate with their target audience.

New Business Development: Support business development efforts by identifying opportunities, crafting proposals, and pitching strategic solutions to prospective clients.

Team Building and Development: Mentor and develop a team of performance specialists, fostering a collaborative and growth-oriented culture.

Keeping a finger on the pulse: Staying on top of industry trends, news, and technological updates. Always thinking about how Academy can be considering, adapting, implementing new ways of working based on the latest industry developments

Requirements:

10+ years of experience in a strategic leadership role within an advertising agency or marketing organization.

Bachelor’s degree in Marketing, Advertising, Business, or a related field.

Expertise in content marketing, media planning, social media strategy, and brand strategy.

Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations.

Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.

Demonstrated experience in team building, mentorship, and talent development.

Strategic thinker with a passion for driving results and exceeding client expectations.

Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects simultaneously.

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