Social Media Content Creator

2 weeks ago

Toronto ON, Canada SUNPAN Full time

JOB SUMMARY Reporting to the Digital Marketing and Communications Manager, the Content Creator is a creative storyteller who shares a passion for telling compelling visual stories of our brand, products, and people. You are a social media savant and thrive in digital spaces. You will be an integral part of the Marketing team and work closely with the content and social media specialist to ideate and create stunning visual content to elevate SUNPAN and ignite conversations around the brand.

Conceptualize, shoot, and edit high quality and engaging video content for SUNPAN’s social media channels and website, to drive engagement and brand awareness.
Produce and package social-media friendly creative assets including but not limited to product videos, staff/customer videos, trade show content, carousels.
Organize and host interviews with customers and staff to produce captivating digital content for platforms such as Instagram, YouTube, Pinterest and LinkedIn.
Collaborate with the content and social media specialist to develop content calendar and organize brainstorming sessions to generate creative ideas that are ahead of the curve.
Retouch and enhance video quality, as needed, through colour correction, audio mixing, and other post-production techniques.
Pitch content ideas to the management that will set SUNPAN apart in the social media landscape while adhering to brand guidelines.
Build storyboards to execute on the creative vision and assist in the development of innovative social media templates.
Demonstrate a strong understanding of SUNPAN’s customers and capture content that resonates with them.
Assist in planning and coordinating photoshoots and video productions with the creative director.
Monitor and understand competitor social media and communication strategies; Working over weekends during key trade shows and pre-scheduled shoots is an essential part of this role.
Other responsibilities and accountabilities as assigned by the Digital Marketing & Communications Manager or the CMO

Proficiency in shooting and editing short form and long form video content. Minimum 2 years of experience as a social media producer/editor with a proven track record of digital storytelling, audience growth and high engagement.
Knowledge of Adobe Premiere Pro, Final Cut Pro, Lightroom, After Effects, Photoshop, InDesign.
Experience with colour grading, audio mixing, and visual effects.
Strong understanding of video editing principles including pacing, timing, and storytelling.
This role will be responsible for a series of projects and will require strong attention to detail.
Sunpan Trading & Importing Inc. is an equal opportunity employer, and we believe that diversity is the reason behind our success. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, accommodation will be provided in all parts of the hiring process.

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