Digital Campaign Planner and Analyst

6 days ago


Halifax, Nova Scotia, Canada Wesco Full time

We are looking for a Digital Media Specialist to join our team at Wesco. This is a great opportunity to work with a dynamic team and contribute to the success of our clients.

In this role, you will be responsible for planning and optimizing digital campaigns to ensure our campaigns meet client objectives. You will also work closely with our media client leads, data analytics, digital execution, and account teams across our agency.

Responsibilities :
  • Create, optimize, and manage successful digital campaigns. Proficient in Google with experience across various social and digital programmatic platforms an asset.
  • Determine the best digital media solutions for each client's specific business challenges through ongoing investigation of new and emerging technology and digital offerings.
  • Utilize strategic thinking to enhance in-platform performance.
  • Ensure effective reporting and communication of all technical elements in digital plans/strategies to clients, maintaining a proactive approach with solutions and plans.
  • Understanding of Pixel tracking and Google Tag Manager.


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