Campaign Manager

4 weeks ago


Toronto ON, Canada JAM Direct Inc. Full time

A JAM Campaign Manager works with account and development teams to set up, test and deploy complex, dynamic, data-driven marketing campaigns for some of Canada’s biggest brands. Supported by a team of over 150 one-to-one communication experts, you’ll enjoy a culture that promotes personal and professional growth.ResponsibilitiesManage multiple Salesforce Marketing Cloud (ExactTarget) and Adobe Campaign accounts for enterprise-level clients.Lead the deployment of complex and dynamic data-driven email marketing campaigns within expected timelines from set up to testing, to live launch. This can include but is not limited to:Set up data imports, exports & segmentation filtersImplement personalization & dynamic contentA/B testingPerformance reporting, tracking & data pullsWork alongside Account Team for client UAT testingWrite HTML and testing in multiple platforms & environmentsWork with vendor platform support and deliverability teams to proactively investigate and resolve client issuesRecommend process improvement strategies and help develop efficiencies to help manage client expectationsSupport Account Team and clients with technical expertise & best practices, and provide guidance on client expectations and realistic accommodationsProvide Account Team with expertise based on previous issues, resolutions, emerging concepts and industry trendsProvide support and expertise to the Development Team in building, versioning and testing emails effectively based on campaign requirementsDesired Skills & Experience1–3 years of directly related executional experience in email marketing/printProven experience deploying emails through email marketing platforms such as Salesforce Marketing Cloud (ExactTarget) or similar enterprise level ESP/marketing automation tools: Adobe Campaign, Responsys, StrongView and/or SilverpopUnderstanding of HTML and CSSExperience with AMPscript (nice to have)Understanding of Canada’s Anti-Spam regulation (CASL)Experience in scripting languages to access data such as SQLStrong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, etc.Experience in data-driven and creative thinking to analyze campaign resultsStrong organizational, analytical, and problem solving skillsProven ability to work in a fast-paced, dynamic environment with competing deadlines and multiple prioritiesPositive, motivated attitudeSoft SkillsConfidence without egoA glass-half-full type – a positive attitude takes you placesFocused on every last detail because you get the big pictureEager to question things – there is opportunity in questionsAccountable, even when that means highlighting a mistakeEager to make those around you betterAlways up for a challengeJAM Direct is an equal opportunity employer committed to creating and maintaining an inclusive and accessible workplace. If you need assistance or require any accommodations during the interview process, please let us know at jobs@jamdirect.ca.



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