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Campaign Specialist

2 months ago

Toronto ON, Canada eBay Full time

Campaign Specialist (AWF)In this role you will be a key contributor to executing the eBay Ads strategy with thorough onboarding to understand our collective goals. You will work with the extended marketing teams to build the foundation of a successful channel strategy with new operational tools where you will become the subject matter expert. You will partner with various teams to support operational excellence and automation. You will partner cross functionally and globally with stakeholders at varying levels and support products at various levels of maturity. There is a huge opportunity to build your overall effectiveness and business acumen in a tech driven space. Responsibilities Partner directly with Marketing Managers to understand overall strategy across Ads productsPartner with Marketing Enablement teams on designing marketing journeys and converting business ideas into actionable tasks Be the main point of contact between Ads, Marketing Enablement teams and external agencies supporting campaign delivery (DEPT, Moskito)Manage campaign briefings in Monday.comPartner with Audience Enablement team on defining criteria for Persistent AudiencesManage creatives in Composer (UEP), own setup and QA of new content Manage content development and audience alignment.Conduct ongoing A/B testing.Analyze campaign results and help drive business strategy.Strengths & Qualifications3+ years of experience in Marketing organizationsProficient in project management tools (Monday.com, Airtable, etc)Highly organized and detail orientedComfortable managing stakeholders at varying levelsUnderstanding of data-driven direct marketing including emails/banners, customer segmentation, and content Proactive with strong communication skillsAbility to work simultaneously on multiple projects.Flexible; can effectively manage through a fast paced, changing environment.Strong organizational skills Able to work quickly and well under pressure.