Digital Marketer

4 weeks ago

Edmonton, Canada Robertson & Company Ltd. Full time

Digital Marketer

Remote: Edmonton, Alberta OR Calgary, Alberta


Our client, fast-paced scaling tech start-up, is in search of a Digital Marketer to join their growing team on a remote basis in Edmonton or Calgary. As a Digital Marketer, this candidate will drive our company's growth by contributing to the achievement of our goal. We are seeking someone with a proven background in B2B digital marketing, including lead generation, content creation, and marketing analytics. Strong communication, attention to detail and interpersonal skills are essential for success in this role.


Responsibilities


Digital Marketing Strategy

  • Develop and execute a robust digital marketing strategy, leveraging a deep understanding of target markets, customer segments, and channels.
  • Keen to follow brand direction from leadership and brand team, with a focus on executing the brand vision digitally.
  • Utilize SEO mastery to enhance online visibility and improve search engine rankings, driving organic traffic.
  • Collaborate effectively with designers and copywriters to create visually appealing and compelling digital assets.
  • Develop and execute marketing initiatives that align with overall business goals and objectives.
  • Exhibit leadership qualities to motivate teams, drive marketing efforts, and achieve growth targets.

Content Creation & Optimization

  • Lead digital messaging efforts by collaborating with leadership, brand designer, and copywriter(s) to create high-quality and engaging digital content.
  • Manage and optimize lead generation campaigns across various digital channels, ensuring content creation is compelling and, effective.
  • Manage content creation strategy approved by leadership.
  • Coordinate content strategy with relevant team members to ensure the team is on the same page with digital presence.
  • Collaborate with the Marketing team to write, publish and maintain a cadence of Blog & Article posts, using that content to create Email Marketing and Social Media related useful content.
  • Identify and address conversion bottlenecks in the user journey (mainly on the ads & website) through A/B testing and other Conversation Rate Optimization (CRO) techniques.
  • Work with Product to develop an automated process to update users on their Monogram account usage and provide interesting weekly stat summaries.

Paid Advertising & Analytics

  • Plan, execute, and optimize digital advertising campaigns, including pay-per-click (PPC) ads and social media advertising.
  • Leverage data analytics to collect, interpret, and make data-driven decisions, measuring campaign effectiveness.
  • Mastery of digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads for creating and managing ad campaigns.

Email Marketing & Automation

  • Implement email marketing best practices, including list segmentation, automation, and the creation of effective email campaigns.
  • Utilize marketing automation tools and workflows to streamline tasks and nurture leads.
  • Collaborate with the Growth Leader and Leadership team to ensure email marketing is in line with the general content creation strategy.

Social Media Marketing & Analytics

  • Manage and leverage social media platforms for brand awareness, engagement, and lead generation.
  • Generate reports and present to the Leadership team.
  • Proficiently use content management systems (CMS) for managing and publishing digital content.
  • Use marketing analytics tools, including Google Analytics and marketing automation platforms, to track and measure marketing performance.

Additional Responsibilities

  • Adapt to evolving digital marketing trends, technologies, and consumer behaviours.
  • Gather, interpret, and leverage data related to discovery, conversion, retention, and client satisfaction.
  • Ensure adherence to data privacy regulations (e.g., GDPR, CCPA) and ethical marketing practices.
  • Maintain and update the integrity of our CRM system and file management system.
  • Work closely with the Marketing and Product teams under the guidance of the leadership team.



Experience


  • 3-8 years of experience in digital marketing, with a focus on B2B client acquisition and growth.
  • Strong understanding of B2B sales and the customer journey, particularly within the SaaS industry.
  • Proven excellence in digital marketing tools, analytics platforms, and MarTech tools.
  • Degree in Business, Marketing, or a related field (or equivalent experience).
  • Passion for technology, staying up-to-date with tech news, attending tech trade shows, and engaging with tech-related content.
  • Driven by a desire to make a meaningful impact.
  • Innovative mindset, constantly seeking new growth opportunities and solutions.
  • Strong communication and collaboration skills.
  • Results-oriented with a passion for achieving and exceeding growth targets.
  • Adaptability to thrive in a fast-paced, evolving environment.

  • Digital Marketing Specialist

    1 month ago

    Edmonton, Canada TrueNorth Digital Full time

    TrueNorth Web Agency is seeking a highly motivated and skilled Digital Marketing Specialist to drive the success of our clients' online presence. As a key player in our marketing team, you will be responsible for developing and implementing effective digital marketing strategies that elevate brand awareness, engagement, and conversions. ROLE +...

  • Account Lead, Digital Solutions

    1 month ago

    Edmonton, Canada Goose Digital Full time

    **TASKS, DUTIES, AND RESPONSIBILITIES** The Account Lead, Digital Solutions is an intermediate role on the Account Services Team charged with delivering the value proposition of the agency on a day-to-day basis. The primary responsibility of this position is to own a portfolio of Customers, developing strong relationships by helping them identify and...

  • Manager, Digital Marketing

    1 month ago

    Edmonton, Canada NORQUEST COLLEGE Full time

    **Job Description**: **MANAGER, DIGITAL MARKETING** **MARKETING & COMMUNICATIONS** NorQuesters are difference makers and we’re searching for someone who can lead from where they are, starting small and thinking BIG to provide strategic leadership of NorQuest’s marketing, web, and digital teams to strengthen NorQuest’s brand and enhance learner...

  • Digital Marketing Manager

    4 weeks ago

    Edmonton, Canada Lift Interactive Full time

    **Location**: Edmonton, Alberta, Canada. - No recruiters please! **About Lift Interactive Inc.**: Lift Interactive Inc. is a leading digital strategy consultancy committed to creating impactful marketing solutions that are both considerate of client's brand positioning and use innovative approaches to customer engagement. We value team collaboration and...

  • Digital Marketing Coordinator

    1 week ago

    West Edmonton, Canada Martin Deerline Full time

    **Company: Martin Deerline** **Location: West Edmonton** **Position: Digital Marketing Coordinator** **The **Company** Martin Deerline is an energetic John Deere dealership with 10 locations across North Central Alberta. We pride ourselves on being a progressive, friendly, service-oriented dealership that carries the best product lines. It’s not just...

  • Digital Marketing Coordinator

    15 hours ago

    Edmonton, Alberta, Canada CAREERS: The Next Generation Full time

    Salary: Are you just starting out in digital marketing, eager to dive into a dynamic and impactful role? Do you possess a passion for campaign development, content creation, analytics, and making a difference in the community? Look no further CAREERS, a leading non-profit organization committed to empowering individuals in their career journeys, is on the...

  • Digital Marketer

    1 month ago

    Edmonton, Canada TOPNATION IMMIGRATION INC Full time

    **Skills Required as a Digital Marketing Expert** - Data Analysis.... - Content Creation.... - SEO & SEM.... - CRM.... - Communication Skills.... - Social Media.... - Basic Design Skills - Google adwords expert - Website designing skills required **Job Types**: Full-time, Part-time, Permanent **Salary**: $34,704.12-$80,226.80 per year Schedule: - 4 hour...

  • Digital Automotive Marketing Specialist

    1 week ago

    Edmonton, Canada Data Here-to-There Full time

    Overview: **Responsibilities**: - Assist the Marketing Director with developing and implementing various omnichannel marketing strategies to ensure that all digital channels are working cohesively to serve our customers. - Develop and implement digital marketing strategies to drive online traffic to the company website. - Create and manage digital...

  • Digital Marketing Coordinator

    12 hours ago

    Edmonton, Canada CAREERS: The Next Generation Full time

    Salary: Are you just starting out in digital marketing, eager to dive into a dynamic and impactful role? Do you possess a passion for campaign development, content creation, analytics, and making a difference in the community? Look no further! CAREERS, a leading non-profit organization committed to empowering individuals in their career journeys, is on the...

  • Digital Marketing Intern

    1 week ago

    Edmonton, Canada Axis Immigration Consultants Full time

    Our firm is looking for a Digital Marketing Intern to implement and connect new digital processes in our firm, such as connecting CRM to google suite and website, maintaining google analytics and tracking ad performance. ** This position is only for Canadian PR or Citizens** **Responsibilities**: - Setting up tracking for various campaigns such as Google...

  • Digital Marketing Intern

    1 month ago

    Edmonton, Canada Axis Immigration Consultants Full time

    Our firm is looking for a Digital Marketing Intern to implement and connect new digital processes in our firm, such as connecting CRM to google suite and website, maintaining google analytics and tracking ad performance. ** This position is only for Canadian PR or Citizens between the ages of 18 to 30 years** **Responsibilities**: - Setting up tracking...

  • Samsung Digital Appliances

    1 month ago

    Edmonton, Canada Premium Retail Services Full time

    **Field Marketing Representative - Digital Appliances** As a Field Marketing Representative, you’ll help drive sales for Samsung by engaging store management and associates and making Samsung Digital Appliance products stand out. **What’s in it for you?** - Represent one of the largest brands in the world. - Flexibility. Because life happens. - A...

  • Digital & Online Marketing Communications Internship

    1 month ago

    Edmonton, Canada Zocalo Full time

    As an energetic, industrious and independent worker, you’re needed for a full-time Social Media, Marketing and Digital Internship position with our growing funky lifestyle/decor store and greenhouse with coffee bar located near downtown Edmonton. An exciting opportunity, this position promises growth and challenges as an integral part of a lively and...

  • Digital Merchandiser

    4 weeks ago

    Edmonton, Canada Healthcare Solutions Full time

    **Healthcare Solutions** Healthcare Solutions is a locally owned and operated one-stop shop for all home health, medical and wellness needs. We provide best in-class products to enable everyone to live life with independence, health, and dignity. Are you looking for an opportunity to grow your career while having a positive impact on the health and...

  • Digital Product Owner

    1 week ago

    Edmonton, Canada Alberta Motor Association Full time

    AMA: **HELP CHART OUR** **_digital_** *** **_roadmap_** *** **AS A DIGITAL PRODUCT OWNER** - Poste_ - d: _ - 2023-10-30_ - Closing: When Filled_ - Location: Edmonton South (Hybrid)_ Are you a tech-savvy, creative thinker with a passion for shaping digital experiences? Do you dream in user stories, wireframes, and digital roadmaps If so, you're in for a...

  • Marketing Specialist- Print, Digital, E-commerce

    4 weeks ago

    Edmonton, Canada Blue Grass Sod Farms Ltd. Full time

    **BLUE GRASS EDMONTON IS LOOKING FOR A MARKETING SUPERSTAR TO JOIN OUR TEAM!** If you are a detail-oriented individual with a passion for marketing, we want to hear from you! Join our team as a Marketing Specialist and contribute to the growth of our business and online presence. You will be responsible for developing strategies, managing website content,...

  • Advisor, Digital Services

    1 month ago

    Edmonton, Canada EPCOR Full time

    Highlights of the job We are hiring one full-time, temporary **Digital Services** **Advisor** ***position working out of EPCOR Tower in Edmonton, AB. The Digital Services Advisor is accountable for helping to maintain the EPCOR website and will be primarily consulting with internal content owners to develop and post web content according to UX/UI and SEO...

  • Advisor, Web

    4 weeks ago

    Edmonton, Canada Covenant Health Alberta Full time

    Classification: Advisor - Union: COV OUT OF SCOPE - Unit and Program: Digital & Creative Services - Primary Location: One Twelve Campus - Location Details: Eligible to work hybrid (on/off site) within Alberta - Employee Class: Regular Full Time - FTE: 1.00 - Posting End Date: 05-JUN-2023 - Date Available: 03-JUL-2023 - Hours per Shift: 7.75 - Length of Shift...

  • Marketing Specialist

    1 month ago

    Edmonton, Canada Park Landscaping Ltd. Full time

    **Job Summary**: As a Marketing Specialist for our landscape company based in Edmonton, Alberta, you will be instrumental in shaping and executing marketing initiatives tailored to the local market. Your role will involve creating and implementing strategic campaigns, managing communication channels, and fostering community engagement to drive brand...

  • Marketing Specialist

    1 week ago

    Edmonton, Canada Park Landscaping Ltd. Full time

    **Job Summary**: As a Marketing Specialist for our landscape company based in Edmonton, Alberta, you will be instrumental in shaping and executing marketing initiatives tailored to the local market. Your role will involve creating and implementing strategic campaigns, managing communication channels, and fostering community engagement to drive brand...