Marketing Specialist

7 days ago

Canada EdgeTunePower Inc. Full time

We are seeking a dynamic and motivated Marketing Specialist to join our team. The successful candidate will play a crucial role in promoting the importance of grid modernization and our unique solutions and services. This position is integral to our efforts to support the electrification goals and integrate renewable energy sources and energy storage technologies.


Key Responsibilities:
  • Content Generation: Develop and execute a comprehensive content strategy to highlight the benefits and importance of grid modernization.
  • Campaign Management: Create and manage marketing campaigns to showcase the value of EdgeTunePower HW+SW solutions and testing services.
  • Educational Outreach: Communicate complex technical concepts in an accessible manner to educate stakeholders about the benefits of grid modernization and our solutions.
  • Technical Demonstrations: Highlight the capabilities of EdgeTunePower solutions, including offline time-domain simulations and real-time Hardware-In-the-Loop (HIL) testing, to demonstrate risk reduction in the interconnection of renewable energies and energy storage technologies.
  • Collaboration: Work closely with the engineering and product development teams to understand the technical aspects of our solutions and effectively communicate these to a broader audience.
  • Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape to refine marketing strategies.
  • Social Media and Digital Marketing: Utilize social media platforms, email campaigns, and other digital marketing tools to amplify our message and engage with our audience.


Qualifications:
  • Education: Bachelor's degree in Marketing, Communications, Electrical Engineering, or a related field.
  • Experience: 2+ years of experience in marketing, preferably in the energy sector or a related technical field.
  • Technical Knowledge: Very basic understanding of electrical energy systems is required to effectively communicate the technical aspects of our solutions.
  • Skills:
  • Excellent written and verbal communication skills.
  • Strong content creation and storytelling abilities.
  • Proficiency in digital marketing tools and social media platforms.
  • Ability to analyze and interpret technical information and translate it into compelling marketing messages.
  • Attributes:
  • Creative thinker with a strategic mindset.
  • Detail-oriented with strong organizational skills.
  • Ability to work independently and as part of a team.
  • Passionate about sustainable energy and grid modernization.


What We Offer:
  • Opportunities for professional growth and development.
  • A collaborative and innovative work environment.
  • The chance to make a significant impact on the future of energy.

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