Marketing Manager

2 weeks ago

Greater Toronto Area, Canada F12.net Full time

General Description:

Look no further if you seek the fast lane into an IT career or wish to supercharge your professional development. You will collaborate with a diverse team and gain exposure to technology services in scores of businesses; your resume will become rich with experience and accomplishments. F12 is on a mission to elevate our employees. We are doing this by building and retaining an elite team of IT professionals equipped to deliver unmatched service to Canadian business leaders and their teams. We value humble service, self-improvement, hard work, and we are looking for like-minded-minded individuals to join us on our journey.


The Purpose: As a Market Manager at F12, you will play a vital role in driving revenue growth and ensuring the strength of our brand. Reporting to the Head of Marketing, you will manage the end-to-end marketing funnel including the collection of new leads, data enrichment, and nurturing of prospective customers; with the ultimate goal of conversion to F12.net. Through partnerships with multiple cross-functional groups, you will leverage our marketing technology platform investments and create best-in-class marketing campaigns to drive positive business outcomes.


In this role, you will interact with cross-functional partners across the organization to develop a strategy to gather, nurture, and convert prospective customers. As the owner of the annual strategy, you will build from an ambitious vision, historical learnings, best-in-class industry practices and cross-functional expertise, to establish compelling stories to gain buy-in and support. You will enable your plan by building business cases, navigating governance processes, and leading cross-functional teams to operationalize ideas into reality. As a self-starter, you will thrive in a fast-paced environment to develop relationships across the organization, build strategy, and manage a multi-faceted industry portfolio.


The ideal candidate can be based out of Markham, ON, Edmonton, AB or Vancouver, BC. This is a hybrid role, requiring 3 days a week in the office.


Responsibilities:

  • annual program plans to grow the customer acquisition portfolio, inclusive of a full end-to-end conversion funnel
  • seek and identify new opportunities to grow the top of the funnel via partnerships with internal and external groups
  • data driven insights and opportunities with business outcomes in mind
  • cross-functional initiatives to deliver on the strategy, including prioritization, implementation, and reporting
  • programmatic initiatives stemming from prospecting, automation, and 1:1 campaign development streams
  • and present regular executive updates to share success stories, learnings, and optimization opportunities
  • as the go-to-market prime for custom one-off and partner campaigns such as partner program launches
  • prospect outbound strategies and identify new opportunities to capture leads and conversions on digital
  • with other product and service teams to amplify and launch cross sell initiatives to pure prospects
  • above-the-line social campaign strategy targeting pure prospects to secure leads and/or conversions


Requirements:

  • years of relevant experience in marketing and communications or similar/relevant field
  • business acumen, strategic thinking, business casing, analytics skills, and project management skills
  • interest in solving ambiguous and often complex business problems with little precedent
  • to take vast amounts of information from various sources and consolidate and synthesize into meaningful and actionable insight
  • relationship building and negotiation skills required to obtain commitment from cross-functional teams to support and deliver on priorities without authority
  • to deliver quality service to our customers, team members, partners and outcome sponsors through consistent application of the F12.net values
  • understanding of SaaS & MSP industry dynamics
  • navigating large, complex companies
  • marketing automation methodologies through platforms like HubSpot
  • it wasn’t for your love of marketing, you’d be in sales


What You Can Expect from Us: We take pride in our forward-thinking, dynamic culture that champions diversity and inclusivity and fosters a respectful working environment. We also want to make sure that however you get IT done in all parts of your life, we’ve got your back. Here are some of the components of our total rewards plan:

  • Health Spending or RRSP Matching
  • Three weeks vacation plus extra Flex Days
  • Reimbursements for educational advancement and certifications
  • Leadership development opportunities and growth coaching


Our Equal Opportunity Commitment:

F12.net practices as an equal opportunity employer in all services locations. We are committed to building and maintaining a workforce diverse in experience, skills, and knowledge. The company maintains a strict policy to ensure equal employment opportunities and do not discriminate based on any grounds and elements protected by law.


For those requiring assistance with disabilities, information relating to accommodation and accommodation measures addressed confidentially. Please notify us in advance if any accommodations required.

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