Content Coordinator

4 weeks ago

Toronto, Canada Sports Interaction Full time

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go.


We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.


As Sports Interaction’s Content Coordinator, you will have a passion for sports betting and gaming and understand how to manage a sportsbook that optimizes business requirements while creating a fun, enjoyable and trouble-free experience for the customer.


You will be responsible for developing & delivering a fully localized Content plan – creating, maintaining, and optimizing content (sports & gaming) for Sports Interaction in Canada (Ontario, Alberta, Québec and other regions), ensuring that the most relevant information – key sport events, casino launches, etc. – is communicated.


An analytical mindset, together with attention to detail and copywriting skills, will be critical to thrive in this role. We expect you to be data-driven, proactive, and have good interpersonal communication skills both in English and French. Interaction with the Trading and Gaming teams will be necessary to fully understand and support the business strategy, up-sell sports products and cross-sell opportunities.


The role reports to the Content Senior Manager and maintains a key relationship with the Content Executive, providing plans, monitoring results, and driving improvements.


Key responsibilities

  • Create fully localized content plan across all regions of Canada, both in English and French
  • Monitor, support, and analyze the deliveries of the Content Executive
  • Identify opportunities for unique, localized propositions and content that set Sports Interaction apart from its competitors
  • Analyze data and create reports to inform content decision-making
  • Work alongside Trading team to ensure posting of relevant props and markets as identified, and Casino team to ensure the promotion of the new games
  • Manage Sports Interaction’s betting display content and navigation touchpoints, taking the daily sports schedule into account to optimize the positioning of key menu links and content modules.
  • Highlight key events during the day to facilitate the customer journey and drive revenue on related betting opportunities.
  • Monitor the most betted sports events/competitions and Casino games; use the data for content planning.
  • Populate and manage the Casino page.
  • Identify opportunities to cross-sell players from other verticals to the Sportsbook, with a key focus on increasing the Sportsbook visibility across the Casino platform, and vice versa.
  • Work alongside the UX team to optimize user journeys for new and existing players.


Specialist skills and experience

Essential

  • Canadian native speaker of French, with a deep knowledge on Canadian culture and sports.
  • Excellent knowledge of the English and French languages with exceptional skills in spelling, punctuation and grammar, including a keen eye for detail.
  • Degree educated (preferably Marketing, Communication or Management).
  • Able to analyze data and make decisions based on it.
  • Capable of working from home independently and autonomously, with excellent time management skills.
  • Highly motivated & enthusiastic individual, who works to develop their skills base.
  • Experience in working with CMS tools.
  • Good knowledge of the Office package.
  • Basic knowledge of HTML and Design.
  • Genuine passion and in-depth knowledge of a variety of sports.
  • Always able to meet deadlines set by the business.
  • Responds positively to change.
  • Highly organized, with the ability to plan and prioritize.
  • Strong communication skills, both verbal and written.


Desired

  • Project management skills.
  • Experience in the sports betting and gaming industry.


Diversity and equal opportunities:

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

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