Senior Sales Marketing Manager

Found in: Appcast CA C2 Glassdoor - 2 weeks ago

Markham, Canada Creative Niche Full time

We are seeking a results-oriented Senior Sales Marketing Manager with a strong focus on driving sales growth through integrated traditional and digital marketing strategies. As a key leader in our edtech client's marketing team, you will be responsible for developing and executing innovative campaigns that drive customer acquisition, engagement, and revenue generation. This role requires a strategic thinker with a proven track record of leveraging both traditional and digital channels to achieve business objectives and drive measurable results. This is a full-time position and a hybrid workplace, with 2 days/week onsite in their Markham office.

Responsibilities:

  • Develop and implement comprehensive marketing strategies that align with sales objectives and drive revenue growth across traditional and digital channels.
  • Collaborate with sales teams to understand market needs, target audience preferences, and sales pipeline priorities to inform marketing strategies and campaigns.
  • Lead the planning and execution of integrated marketing campaigns across multiple channels, including digital, social media, email marketing, events, and content marketing.
  • Utilize data-driven insights to optimize campaign performance, customer targeting, and budget allocation for maximum ROI.
  • Manage junior staff and freelancers, providing guidance, feedback, and support to drive excellence in campaign execution and performance.
  • Build and nurture strategic partnerships with external agencies, partners, and vendors to enhance our client's reach and effectiveness globally.
  • Monitor industry trends, competitive landscape, and consumer behaviour to identify opportunities for innovation and growth.
  • Collaborate with internal and external teams to develop compelling value propositions, messaging, and collateral that resonate with target audiences.
  • Analyze campaign metrics and KPIs to measure performance, track ROI, and report on key insights to stakeholders.
  • Drive continuous improvement in marketing processes, tools, and methodologies to enhance efficiency and effectiveness.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field; Master's degree preferred.
  • 5+ years of experience in marketing roles with a strong emphasis on driving sales growth and revenue generation.
  • Proven track record of developing and executing successful marketing campaigns that deliver measurable business results.
  • Deep understanding of traditional and digital marketing channels, including advertising, SEO/SEM, social media, email marketing, and content marketing.
  • Strong analytical skills with the ability to leverage data and insights to inform marketing strategies and optimize campaign performance.
  • Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and stakeholders.
  • Strategic thinker with a customer-centric mindset and a passion for driving innovation and growth.
  • Experience in B2B or B2C marketing, preferably in a high-growth industry or technology sector.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Creative mindset with a keen eye for design and storytelling that resonates with target audiences.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs.
  • Openness to travel internally a few times per year.

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