Facebook Ads Manager | Footwear
2 days ago
About Us:
We are a digital marketing agency helping apparel and footwear brands grow through Facebook Ads. Our clients trust us to deliver high-performing campaigns that drive sales and build brand loyalty. We are looking for a skilled Facebook Media Buyer who can handle every stage of a campaign, from strategy to optimization. If you are experienced in eCommerce advertising and want to make an impact, we’d love to hear from you
Job Responsibilities:
- Plan, set up, and manage Facebook/Meta advertising campaigns for eCommerce clients, focusing on maximizing ROAS.
- Optimize and manage catalog ads, including troubleshooting and refining product feeds via DataFeedWatch.
- Conduct creative catalog enhancements and integrate new designs with tools like Marpipe to iterate for better performance.
- Build and manage audience targeting, including retargeting, lookalike audiences, and custom segments.
- Regularly monitor performance metrics (CTR, ROAS, CPA) and identify opportunities for improvement.
- Prepare detailed campaign reports with actionable insights for clients and internal teams.
- QA campaigns and ensure all assets, tracking, and settings are correct before launching.
Requirements:
- 5+ years of experience in Facebook Ads, specifically for eCommerce brands (apparel/footwear experience is a bonus).
- Strong expertise in managing catalog ads and working with product feeds.
- Hands-on experience with DataFeedWatch for feed management and optimization.
- Knowledge of creative catalog tools using tools like Marpipe.
- Proficiency in Facebook Ads Manager, including pixel setup and troubleshooting.
- Ability to interpret campaign data and make data-driven decisions to improve results.
- Strong attention to detail and ability to QA your own work to ensure smooth campaign execution.
- Excellent communication skills and ability to collaborate with creative teams and clients.
Why Join Us?
- Work with exciting brands in the apparel and footwear space.
- Flexible remote work environment.
- Opportunities for professional growth and skill development.
- Competitive salary and performance-based incentives.
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