Media Buyer

3 weeks ago

Toronto, Canada PUSH Full time

Are you ready to PUSH the envelope with us?

 

We are seeking a detail-oriented and strategic Media Buyer (Freelance) to join our team. This role focuses on planning, negotiating, and executing campaigns across traditional media channels, including TV, radio, out-of-home (OOH), and experiential activations. The ideal candidate will have expertise in traditional media buying, strong negotiation skills, and a deep understanding of how to optimize campaigns to achieve client goals. 

 

The position is based in our charming, dog-friendly, brick-and-beam office space at Yonge & Dundas. The Media Buyer will work 2 days in office during project based assignments to foster collaboration with the PUSH team.

 

Key Responsibilities 


·      Media Strategy & Planning: Develop and execute traditional media buying strategies aligned with client objectives and brand positioning. 

·      Campaign Execution: Purchase media placements across TV, radio, out-of-home, and experiential platforms, ensuring adherence to campaign parameters and deadlines. 

·      Vendor Negotiations: Build strong relationships with media partners, securing optimal rates, premium placements, and value-added opportunities for clients. 

·      Budget Management: Manage campaign budgets, ensuring efficient allocation of resources while tracking expenditures and resolving any billing discrepancies. 

·      Performance Tracking: Monitor the effectiveness and efficiency of traditional media campaigns, preparing pre-buy and post-buy reports with actionable insights. 

·      Market Research: Conduct thorough market analysis to identify trends, competitive placements, and new opportunities within the traditional media landscape. 

·      Collaboration & Communication: Partner with media planning, creative, and analytics teams to align on campaign objectives, execution, and reporting. 

·      Campaign Optimization: Continuously refine strategies based on market dynamics, client feedback, and performance metrics to maximize ROI. 

·      Event & Experiential Activations: Coordinate and execute experiential campaigns, ensuring seamless integration into broader media strategies. 

·      Mentorship: Support the development of junior team members, providing training on traditional media buying processes and tools. 

 

Desired Skills & Experience 

·      Education: Bachelor’s degree in Marketing, Advertising, Media Studies, or a related field. 

·      Experience: 3-5 years of traditional media buying experience, including TV, radio, OOH, and experiential marketing. 

·      Industry Knowledge: Deep understanding of traditional media channels, including ratings, reach, frequency metrics, and the unique attributes of each medium. 

·      Negotiation Skills: Proven expertise in securing advantageous terms with vendors and partners. 

·      Analytical Skills: Strong ability to analyze performance data, identify trends, and make data-driven decisions. 

·      Attention to Detail: Highly organized with exceptional accuracy in campaign management and budget tracking. 

·      Communication: Excellent verbal and written communication skills, with the ability to build and maintain strong relationships with clients and vendors. 

·      Collaboration: Demonstrated ability to work effectively across teams, maintaining alignment with overarching campaign goals. 

·      Adaptability: Flexibility to adjust strategies based on shifting market conditions or client needs. 

·      Technical Proficiency: Familiarity with media planning and buying tools, such as STRATA, Nielsen, or similar platforms, is a plus. 

 

Why Join Our Team? 

·      Work with a diverse and exciting range of clients, gaining exposure to innovative campaigns across various industries. 

·      Be part of a collaborative and supportive team environment where your contributions make an impact. 

·      Gain opportunities for professional development and career advancement in a fast-paced and dynamic agency. 

 

If you are passionate about media buying and thrive in a collaborative and fast-moving environment, we encourage you to apply and be part of our team 

 


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