Strategic Media Planner and Buyer

7 days ago


Toronto, Ontario, Canada PUSH Full time

We are seeking a detail-oriented and strategic media planner and buyer to join our team at PUSH. This role focuses on planning, negotiating, and executing campaigns across traditional media channels, including TV, radio, out-of-home (OOH), and experiential activations.

The ideal candidate will have expertise in traditional media buying, strong negotiation skills, and a deep understanding of how to optimize campaigns to achieve client goals. The position is based in a charming, dog-friendly office space at Yonge & Dundas.

Media Strategy & Planning
  • Develop and execute traditional media buying strategies aligned with client objectives and brand positioning.
  • Purchase media placements across TV, radio, OOH, and experiential platforms, ensuring adherence to campaign parameters and deadlines.
  • Build strong relationships with media partners, securing optimal rates, premium placements, and value-added opportunities for clients.
  • Manage campaign budgets, ensuring efficient allocation of resources while tracking expenditures and resolving any billing discrepancies.

Performance Tracking

  • Monitor the effectiveness and efficiency of traditional media campaigns, preparing pre-buy and post-buy reports with actionable insights.
  • Conduct thorough market analysis to identify trends, competitive placements, and new opportunities within the traditional media landscape.
  • Partner with media planning, creative, and analytics teams to align on campaign objectives, execution, and reporting.
  • Continuously refine strategies based on market dynamics, client feedback, and performance metrics to maximize ROI.

Experiential Campaigns

  • Coordinate and execute experiential campaigns, ensuring seamless integration into broader media strategies.
  • Support the development of junior team members, providing training on traditional media buying processes and tools.

This role requires a Bachelor's degree in Marketing, Advertising, Media Studies, or a related field. The ideal candidate should have 3-5 years of traditional media buying experience, including TV, radio, OOH, and experiential marketing. A deep understanding of traditional media channels, including ratings, reach, frequency metrics, and the unique attributes of each medium, is also required.

A salary of $80,000 - $110,000 per year is expected for this position, based on the company's location and industry standards.



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