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Marketing Data Analyst

3 months ago

Mississauga, Canada Insight Global Full time

Must-haves

- Experience building reports from data in Adobe Analytics technologies

- Knowledge of Adobe back-end segments to identify data discrepancies and flag any issues (ie. Duplicate data)

- Strong Experience with Python

- Hands-on experience writing complex SQL queries and a strong understanding of data quality and complexity – Most important

- Hands-on experience using visualization tools such as Tableau, PowerBI, or Looker to develop reports for various business stakeholders

- Experience using analytics tools to transform data-driven results into actional insights through storytelling


Plusses

- Hands-on experience using BigQuery

- Experience working within eCommerce and knowledge of pre and post-sale data structures

- Previous exposure to a loyalty program

- Ability to make recommendations and next steps based on the data


Day-to-Day

Insight Global is looking for a Marketing Analyst to join the team with one of our largest retail clients in the Greater Toronto Area on a 12-month contract. The selected candidate will be responsible for the following:


- Maintain the accuracy of weekly automated dashboards for the Digital Marketing team. Ensure any supporting documents such as marketing spend tracker and marketing KPI plans are updated and accurate for dashboard automation. Execute and coordinate new automation requests or changes with the automation team.

- Using analytic tools, transform data-driven results into actionable insights through storytelling. Consolidate data into easy-to-understand reports for presentation.

- Highlight and explain discrepancies in data and correct as required.

- Monthly report of data validation/governance

- Support with data pulls related to weekly performance dashboards, campaign performance, voucher activities, or test-and-learn initiatives.

- Ability to complete work functions using Adobe Analytics, Google Analytics, Big Query, SQL, MS Excel, and PowerPoint.