Strategic Marketing Analyst
5 days ago
Job Title: Digital Operations Analyst
Client Location: Oakville, ON, Canada; Hybrid
Starting: 12/02/2024
Salary/Pay Rate: C$32-38/HR; DOE
Firm, non-negotiable: No
Hours: Full-time
Duration: 12 months, Potential to extend
Job Description:
This is a 12 month assignment for engagement with the potential to extend.
Hybrid 2 days onsight (Tues/Wed) in Oakville, ON, Canada.
We're seeking a Digital Analyst to join our Digital Operations team, helping drive our digital evolution through data-driven insights and operational excellence.
Role Overview:
Support cross-functional digital operations between Product, IT, and Marketing teams, focusing on website analytics, user experience optimization, and digital channel performance.
Key Responsibilities:
- Analyze customer interactions and build funnel reporting using tools like Google Analytics, Looker/Data Studio, and Quantum Metric
- Monitor and optimize SEO health using tools like SEM Rush
- Translate complex data into actionable insights for leadership
- Support website functionality testing and validation
- Develop and maintain documentation for processes and procedures
- Participate in requirements gathering and project prioritization
- Monitor API performance and technical analytics
Required Skills:
- Experience with analytics tools (Google Analytics, Looker, Tableau, Quantum Metric)
- Understanding of digital marketing fundamentals and SEO
- Knowledge of HTML/CSS and web technologies
- Strong analytical and problem-solving abilities
- Excellent communication skills - ability to translate technical data into business insights
- Experience with Microsoft Office suite
- Nice to have: Google BigQuery
Ideal Candidate:
- Self-starter who thrives in ambiguous environments
- Strong researcher capable of finding improvements in complex situations
- Collaborative team player who builds relationships across departments
- Action-oriented with ability to work independently
- Experience with API monitoring and technical analytics
- Background in digital marketing technologies
- This role offers significant growth potential as our analytics initiatives expand, with regular exposure to leadership and opportunity to shape our digital strategy.
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