Routes Marketing Manager, Promotions

2 months ago

Dorval, Canada Air Canada Full time
Description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

Reporting to the Manager, Routes Marketing Retail, the Routes Marketing Manager, Promotions is responsible for the management, development and execution of Air Canada's pos Canada routes marketing calendar driven seasonal promotions and ongoing retail promotions driving revenue growth for routes worldwide.

This marketing position involves the management of multi-channel revenue generating retail marketing campaigns in owned and paid channels, and is a critical collaboration position working with internal stakeholders including Revenue Management, AC Media Desk, Aeroplan Loyalty, AC Marketing Ops, AC Studio, Marketing Analytics, requiring a mix of strategic thinking, execution and management skills to drive incremental revenue.

The Routes Marketing Manager must be passionate about promotional retail marketing, possess excellent analytical and strategic thinking skills, be innovative and creative, and able to maintain a relationship of trust with peers, partners, internal customers, and external communication agencies.

Responsibilities:
  • Develop, manage and lead all execution aspects for planned and reactive quick to market promotional route marketing campaigns and initiatives including but not limited to mass and targeted retail campaigns in e-mail, digital, social, sem, etc.
  • Propose marketing strategies and solutions, including tactical offer design, channel mix and messaging strategy working in collaboration with Revenue Management, Aeroplan Loyalty Management and Analytics to identify and proactively solve upcoming route issues.
  • Work closely with the Marketing Analytics team, monitor, aggregate and share campaign results with appropriate teams, including department managers and wider promotional marketing and brand team, for use in future marketing initiatives (includes but is not limited to campaign and offer performance, as well as trends and insights on aircanada.com).
  • Collaborate with digital content team to deliver a best-in-class shopping and retail experience on aircanada.com, continually measuring performance and identifying opportunities to optimize owned channels.
  • Think strategically to contribute to new ideas and best practices to processes and go to market strategies based on industry trends and assist the conversion process with an analytical, insights driven approach.
  • Accountable for ensuring accuracy, cohesiveness and legality of information contained in all communications, ensuring brand identity and guidelines are respected.
  • Regularly prepare presentations outlining campaign approaches and strategies, and actively participate in meetings with airline leadership to facilitate strategic decisions.
  • Manage external service providers and agencies, overseeing the marketing budget for respective portfolio including issuing of PO's, purchase commitment authorizations, invoicing, billing and reconciliation.
  • Develop strong, cross-functional, cooperative working relationships with key stakeholder and other branches impacted by route support marketing initiatives (AC Studio, Analytics, Marketing Ops, Digital content Team, CRM Planning, ACMD, Revenue Management, Sales Communications), etc. Provide support to
  • Senior Manager, Routes Marketing as assigned.
Qualifications
  • University degree in Business, Marketing option or equivalent.
  • 3 + years of relevant experience.
  • Bilingual - Proficient in grammar, spelling and punctuation in English and French.
  • Experience across a broad range of media and an understanding of media channels in the marketing funnel.
  • A strategic and analytical lens, to maximise campaign performance and drive business growth.
  • Highly motivated and organized with a desire to contribute to a team that is focused on success while delivering quality work in an ever-changing business.
  • Ability to prioritize workload and focus on quick to market execution of offer communications when required.
  • Strong communication, presentation and networking skills and experience in working with people at all levels.
  • Excellent interpersonal skills, good listener, and ample communication skills.
  • Ability to work independently and manage and prioritize multiple projects and requests from competing stakeholders, move quickly and effectively and consistently aligning day-to-day responsibilities with wider corporate strategy.
  • Explicit attention to detail and accuracy.
  • High levels of ingenuity, creativity, and initiative.
  • Agency experience - an asset.
  • Retail marketing experience - a considerable asset.
Conditions of Employment:
  • Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

  • Routes Marketing Manager, Promotions

    2 months ago

    Dorval, Canada Air Canada Full time

    **Description** **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** Reporting to the Manager, Routes Marketing Retail, the Routes Marketing Manager, Promotions is...

  • Routes Marketing Manager, Promotions

    2 months ago

    Dorval, Canada Air Canada Full time

    Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Manager, Routes Marketing Retail, the Routes Marketing Manager, Promotions is responsible...

  • Routes Marketing Manager, Promotions

    2 months ago

    Dorval, Canada Air Canada Full time

    Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Manager, Routes Marketing Retail, the Routes Marketing Manager, Promotions is responsible...

  • Routes Marketing Manager, Promotions

    2 weeks ago

    Dorval, Canada Air Canada Full time

    Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Manager, Routes Marketing Retail, the Routes Marketing Manager, Promotions is responsible for...

  • Routes Marketing Manager, Promotions

    2 months ago

    Dorval, Canada Air Canada Full time

    Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Manager, Routes Marketing Retail, the Routes Marketing Manager, Promotions is responsible for...

  • Routes Marketing Manager, Promotions

    2 months ago

    montréal (dorval), Canada Air Canada Full time

    Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Manager, Routes Marketing Retail, the Routes Marketing Manager, Promotions is responsible for...

  • Routes Marketing Manager, Promotions

    2 months ago

    montréal (dorval), Canada Air Canada Full time

    Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Manager, Routes Marketing Retail, the Routes Marketing Manager, Promotions is responsible for...

  • Routes Marketing Manager

    5 months ago

    Dorval, Canada Air Canada Full time

    **Description** **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** **Summary**: Reporting to the Manager, Routes Marketing pos USA & Optimization, the Routes Marketing...

  • Marketing Program Manager

    5 months ago

    Dorval, Canada SF Marketing Inc Full time

    SFM provides an equitable, inclusive, and growth-focused environment for our staff. We're committed to providing a positive workplace where every individual's uniqueness is embraced, respected and valued. **Why Choose SFM?** At SFM, you'll get to play a part in a stimulating industry that sits at the intersection of art, communication, and technology. You...

  • L’analyste - Analytique, Marketing Des Routes Et

    2 months ago

    Dorval, Canada Air Canada Full time

    **Description** **Appartenir à Air Canada, c'est appartenir à un symbole canadien, Air Canada récemment élue meilleur transporteur aérien en Amérique du Nord. Faites décoller votre carrière en vous joignant à notre équipe novatrice et diversifiée à l'avant-garde du transport aérien de passagers.** L'analyste - Analytique, marketing des routes...

  • Chef de marketing des lignes

    3 weeks ago

    Dorval, Quebec, Canada Air Canada Full time

    Développez votre carrière en tant que Chef de marketing des lignes - Promotions chez Air CanadaAppartenir à Air Canada, c'est être partie prenante d'un symbole canadien, Air Canada, récemment élue meilleur transporteur aérien en Amérique du Nord. Nous recherchons un Chef de marketing des lignes - Promotions pour rejoindre notre équipe novatrice et...

  • Chef de marketing des lignes

    3 weeks ago

    Dorval, Quebec, Canada Randstad Full time

    Rejoignez l'équipe de RandstadAppartenir à Air Canada, c'est être partie prenante d'un symbole canadien, Air Canada récemment élue meilleur transporteur aérien en Amérique du Nord. Faites progresser votre carrière en vous joignant à notre équipe novatrice et diversifiée à l'avant-garde du transport aérien de...

  • Product Marketing Manager

    5 months ago

    Dorval, Canada Matrox Full time

    Position summary Matrox Video is a leading developer of video solutions for broadcast, post-production, and streaming markets. We are seeking a highly motivated and creative Product Marketing Manager to join our dynamic team. In this role, you will be responsible for driving the product positioning and messaging strategy for our innovative video...

  • Marketing & Sales Manager

    5 months ago

    Dorval, Canada Wolf Gugler Executive Search Full time

    Join King Canada, a leader in machinery, tools, and equipment for over 35 years, now part of Einhell, a global power solutions manufacturer. Seeking a dynamic Montreal-based leader to drive Einhell brand activities in Canada. **Responsibilities**: Coordinate Einhell activities across departments at King Canada. Develop online sales on platforms like...

  • Chef Du Marketing Des Lignes

    2 months ago

    Dorval, Canada Air Canada Full time

    **Description** **Appartenir à Air Canada, c'est appartenir à un symbole canadien, Air Canada récemment élue meilleur transporteur aérien en Amérique du Nord. Faites décoller votre carrière en vous joignant à notre équipe novatrice et diversifiée à l'avant-garde du transport aérien de passagers.** Relevant du chef de service - Marketing des...

  • Manager, Marketing

    5 months ago

    Dorval, Canada Air Canada Full time

    **Description** **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** **Location: Montreal or Toronto** Reporting to the Senior Manager, Marketing - Partnerships, Air...

  • Quebec Brand Marketing Manager

    5 months ago

    Dorval, Canada Air Canada Full time

    **Description** **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** Reporting to the Senior Manager, Brand Marketing - Quebec, the Quebec Brand Marketing Manager is...

  • Route and Load Planner Position

    2 weeks ago

    Dorval, Quebec, Canada Randstad Full time

    Job Title: Overnight Route & Load PlannerLocation: DorvalIndustry: TransportWe are seeking a skilled Route & Load Planner to join our client's team in the transport industry. As a key member of the team, you will be responsible for organizing and lining up loads to ensure timely deliveries within the LTL schedule.Key Responsibilities:Plan and coordinate...

  • Manager, Customer Experience Marketing

    2 months ago

    Dorval, Canada Bombarbier Full time

    When applicable, Bombardier promotes flexible and hybrid work policies. Why join us? At Bombardier, we design, build and maintain the world’s peak-performing aircraft for the world’s most discerning people and businesses, governments and militaries. We have been successful in setting the highest standards by putting our people at the heart of it all,...

  • Manager, Customer Experience Marketing

    2 months ago

    Dorval, Canada Bombardier Full time

    When applicable, Bombardier promotes flexible and hybrid work policies._ **Why join us?**: At Bombardier, we design, build and maintain the world’s peak-performing aircraft for the world’s most discerning people and businesses, governments and militaries. We have been successful in setting the highest standards by putting our people at the heart of it...