Director of Marketing

4 weeks ago

Montreal, Quebec, Canada St. George's School of Montreal Full time

Director of Marketing & Communications

Status: Full-time, Permanent

Description: St. George's School of Montreal is seeking a dynamic Director of Marketing & Communications to lead and execute a comprehensive branding, marketing, and communications strategy. Reporting to the Chief Financial & Operating Officer, the Director will enhance the School's reputation as a leader in progressive education by overseeing all marketing, digital strategy, and communications efforts.

This role ensures the School's mission, vision, and values are effectively conveyed to prospective and current families, alumni, faculty, staff, and donors.

Responsibilities:

  • Branding & Messaging: Define, develop, and maintain a strong and cohesive brand identity that reflects the School's mission, values, and unique strengths.
  • Marketing Strategy: Plan and execute multi-channel marketing campaigns to support student enrollment, retention, community engagement, and fundraising efforts.
  • Communications & Public Relations: Manage internal and external communications, oversee media relations, and coordinate crisis communication to maintain the School's reputation.
  • Digital & Content Strategy: Oversee website management, social media presence, and content creation to effectively highlight the School's achievements, culture, and initiatives.
  • Performance Analytics: Utilize data-driven insights to measure and improve marketing effectiveness, track engagement, and optimize strategies.
  • Leadership & Collaboration: Lead a marketing team, foster collaboration across departments, and work with leadership to amplify key initiatives and priorities.

Skills, Experience and Attributes Required:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Minimum 7 years of experience in marketing, preferably in an educational or mission-driven organization.
  • Proven expertise in digital marketing, content creation, brand strategy, and public relations.
  • Strong analytical skills with experience in SEO/SEM, social media, and marketing analytics tools.
  • Proficiency in Google Workspace, CMS platforms, and Adobe Creative Suite.
  • Bilingualism (English & French).

Desired Profile:

  • Strategic and creative leader with strong marketing expertise.
  • Compelling communicator and skilled storyteller.
  • Innovative thinker with a results-driven approach.
  • Relationship-builder who engages diverse audiences.
  • Organized multitasker who thrives in fast-paced environments.
  • Analytical problem-solver with a data-driven mindset.

Directeur.trice du marketing et des communications

Statut : Temps plein, permanent

Description : L'École St-Georges de Montréal est à la recherche d'un.e directeur.trice du marketing et des communications dynamique pour diriger et mettre en œuvre une stratégie globale de marque, de marketing et de communication. Relevant du directeur financier et de l'exploitation, le.la titulaire du poste jouera un rôle clé dans le renforcement de la réputation de l'École en tant que leader en éducation progressive en veillant à l'ensemble des initiatives de marketing, de stratégie numérique et de communication.

Ce rôle permet de s'assurer que la mission, la vision et les valeurs de l'École sont efficacement transmises auprès des familles actuelles et potentielles, des ancien.nes élèves, des membres du corps enseignant et administratif ainsi que des donateur·rices, renforçant ainsi leur engagement envers la communauté scolaire.

Responsabilités :

  • Image de marque et messages clés : Définir, développer et maintenir une identité de marque forte et cohérente en accord avec la mission et les valeurs de l'École ;
  • Stratégie marketing : Concevoir et exécuter des campagnes marketing multicanaux afin de soutenir l'inscription des élèves, la rétention, l'engagement communautaire et la collecte de fonds ;
  • Communications et relations publiques : Gérer les communications internes et externes, assurer les relations avec les médias et coordonner la communication en période de crise ;
  • Stratégie numérique et contenu : Superviser la gestion du site Web, la présence sur les médias sociaux et la création de contenu pour mettre en valeur les réalisations et la culture de l'École ;
  • Analyse des performances : Utiliser des données et des analyses pour mesurer l'efficacité des campagnes marketing, suivre l'engagement et optimiser les stratégies ;
  • Leadership et collaboration : Diriger une équipe marketing, encourager la collaboration entre les départements et travailler avec la direction pour soutenir les priorités stratégiques.

Compétences, expérience et formation requises :

  • Diplôme universitaire en marketing, communication, relations publiques ou domaine connexe ;
  • Minimum 7 ans d'expérience en marketing, idéalement dans un environnement éducatif ou à vocation sociale ;
  • Expertise en marketing numérique, création de contenu, stratégie de marque et relations publiques ;
  • Excellentes compétences analytiques avec une expérience en SEO/SEM, médias sociaux et outils d'analyse marketing ;
  • Maîtrise de Google Workspace, des plateformes CMS et de la suite Adobe Creative ;
  • Bilinguisme (anglais et français) requis.

Profil recherché :

  • Leadership créatif avec expertise en marketing et communication ;
  • Excellente communication et narration pour engager divers publics ;
  • Approche innovante et axée sur les résultats ;
  • Aptitude à bâtir des relations et renforcer l'engagement ;
  • Organisation et adaptabilité dans un environnement dynamique ;
  • Esprit analytique pour une prise de décision basée sur les données.

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