Senior Marketing Manager Ophthalmology

3 weeks ago

Toronto, Ontario, Canada Biocon Biologics Full time

At Biocon Biologics, we are creating a model for the future of healthcare for all. We are a leading company in the biosimilars revolution where patients come first. Our ambition is to impact a billion lives and we do this by fostering a culture of affordable innovation, patient centricity, and disruptive thinking. We are a multicultural global company where employees have a purpose and passion to collaborate closely with partners and patients. We have a long-term commitment to bring high quality affordable biosimilars to patients all over the globe. We have proven end to end expertise from clone development, manufacturing, clinical development, regulatory approvals to commercialization.

Position Purpose:

The Ophthalmology Senior Marketing Manager is responsible for developing and executing strategic marketing plans to drive brand awareness, market share, and business growth. This role will work closely with cross-functional teams, including Sales, Market Access, Medical Affairs, and Corporate Accounts, to ensure seamless alignment with Biocon Biologics commercial objectives.

This role will report to the newly created role of Franchise Head of Ophthalmology

Key Responsibilities for this role include:

Marketing Strategy & Execution

Develop and implement brand marketing strategies for the Ophthalmology portfolio.

Lead the execution of product launch plans, brand positioning, and messaging across all key stakeholders.

Collaborate with Sales, Market Access, and Medical Affairs to develop promotional materials and engagement strategies.

Analyze market trends, customer insights, and competitor activities to drive data-driven decision-making.

Drive the execution of multichannel marketing campaigns, including digital, social media, and field engagement initiatives.

Brand and Customer Engagement

Build strong relationships with key opinion leaders (KOLs), healthcare providers (HCPs), and industry stakeholders to enhance brand credibility.

Lead the development and execution of medical conferences, symposia, and customer engagement events.

Ensure alignment between marketing campaigns and customer needs in the ophthalmology market.

Field team support

Develop and execute marketing tools, training materials, and sales aids to support field teams.

Work closely with the Sales team to align marketing strategies with field execution.

Conduct regular market and customer insights research to refine commercial strategies.

Performance Measurement & Customer Insights

Track and analyze key performance indicators (KPIs) to measure the impact of marketing initiatives.

Conduct competitive analysis and market research to identify opportunities for growth.

Utilize data-driven insights to optimize marketing campaigns and brand positioning.

Biocon Biologics is an Equal Opportunity, EEO / Affirmative Action Employer committed to excellence through diversity. All qualified applicants will receive consideration for employment without regard to, and no employee shall be discriminated against because of their race, color, religion, age, sex (including pregnancy), national origin, disability, genetic information, status as a protected veteran or any other characteristic protected by applicable federal, state or local law.

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