Senior Product Marketing Manager

5 days ago

Toronto, Ontario, Canada Sales Talent Agency Full time

Our client is a developer of an artificial intelligence-based platform intended to streamline the customer relationship management process. They are a Series A company with over $20M in funds raised and founded by a serial entrepreneur who has a history of successfully exiting businesses.

They are looking for their first Senior Product Marketing Manager to bring their platform to the forefront of the market by focusing our messaging, position and to go to market strategies.

The Role:

  • Launch & Go-to-Market Strategy: Define target markets and craft clear value propositions for each audience; Collaborate with sales, product, and marketing teams to ensure seamless product launches.
  • Positioning & Messaging: Craft compelling, differentiated messaging that highlights their unique value.
  • Customer, Market, and Competitive Research: Use insights to guide product strategy and refine messaging.
  • Content Creation and Management: Oversee the development of key assets like product datasheets, whitepapers, and blog post; Support marketing campaigns with content tailored for multiple channels.

About You:

  • 5+ years in product marketing within B2B SaaS, with a track record of success in startups (under 100 people).
  • Proven ability to build, launch, and influence go-to-market strategies for multiple products, personas, and use cases.
  • Experience crafting messaging and positioning from scratch that resonates with target audiences.
  • Skilled at leading product launches in collaboration with fast-paced product and engineering teams.
  • Comfortable working directly with CEOs, founders, and executive teams, with strong communication skills to manage internal stakeholders
  • Experience overseeing the creation of product datasheets, whitepapers, blog posts, and other materials.
  • Strong storytelling abilities to translate technical features into compelling messaging that
  • drives engagement and adoption.
  • Deep understanding of SaaS business dynamics and the ability to prioritize and
  • collaborate effectively across multiple teams.
  • Thrives in a startup environment with limited resources and guidance, demonstrating a hustler mentality.

What's in it for you?

  • Opportunity to work with an inspirational leadership with a track record of growing and successfully exiting businesses
  • Opportunity to "own" the product marketing domain and put your stamp on the growth of the department company wide
  • Compensation $185-200k base salary + 10% bonus + Equity

Interested candidates, please note: our team checks for new applicants every day and while we would love to be able to engage with each of you personally, given the high volume of applicants we receive we are only able to contact candidates that are best suited for this role.

Want to stay in the loop? We regularly share our open roles, tips for job seekers, and go-to-market-focused insights on our LinkedIn page. You can follow us here.

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