Paid Advertising Specialist

3 weeks ago

Canada Skinfluence Marketing Full time

Skinfluence Marketing is a leading creative and digital agency dedicated to serving the medical aesthetics industry, including plastic surgeons, dermatologists, and medical spas. We are committed to delivering impactful marketing solutions that drive results and help our clients thrive in a competitive market.

We are currently seeking a highly motivated and results-oriented  Senior Paid Ads Specialist  to join our dynamic team. This is an advanced role that requires expertise in managing and optimizing paid advertising campaigns across multiple platforms, as well as a strong foundation in Java, Python coding, and programmatic advertising.

Roles & Responsibilities:
  • Develop and execute comprehensive paid advertising strategies tailored to client objectives, target audiences, and budgets.
  • Leverage advanced coding skills in Java and Python to enhance campaign tracking, automation, and optimization.
  • Utilize programmatic advertising platforms to deliver highly targeted and efficient ad placements that drive results.
  • Create compelling ad copy that effectively communicate our clients' brand messages and resonate with their target audience.
  • Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance.
  • Implement advanced tracking mechanisms to monitor leads throughout the client's sales funnel, ensuring seamless tracking and optimization of the entire customer journey.
  • Monitor, analyze, and optimize campaign performance on an ongoing basis, utilizing data-driven insights to maximize ROI and achieve campaign objectives.
  • Prepare detailed reports on campaign performance, including key metrics and actionable insights, and present findings to clients.
  • Collaborate with cross-functional teams to ensure alignment between paid advertising strategies and overall marketing goals.
  • Stay ahead of industry trends, emerging technologies, and best practices in paid advertising, coding, and programmatic marketing.
Qualifications:
  • Bachelor's degree in Marketing, Advertising, Computer Science, or a related field.
  • Minimum of 5-6 years of hands-on experience in managing paid advertising campaigns, with a proven track record of success.
  • Advanced proficiency in Google Ads Manager, Facebook Ads Manager, Google Tags Manager, Google Search Console and other relevant advertising platforms.
  • Strong programming skills in  Java  and  Python , with experience in creating scripts for campaign optimization and automation.
  • In-depth knowledge of  programmatic advertising platforms  and their implementation within multi-channel campaigns.
  • Exceptional analytical skills and experience with tools like Google Analytics or Tableau, or other data visualization platforms.
  • Excellent communication skills, with the ability to convey technical information and campaign performance metrics in a clear and concise manner.
  • Demonstrated passion for the medical aesthetics, plastic surgery, beauty, and skincare industries, with a deep understanding of their trends, consumer behavior, and competitive landscape.
  • A proactive mindset with the ability to innovate and identify opportunities for optimization and growth.
  • Strong project management skills, capable of juggling multiple campaigns and deadlines in a fast-paced environment.
What We Offer:
  • Competitive salary 
  • Opportunities for professional growth and development.
  • A collaborative and supportive team environment.
  • The chance to work with leading brands in the medical aesthetics industry.

If you are a driven, analytical marketer with a passion for medical aesthetics and cutting-edge advertising technology, we want to hear from you Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role.

Join us in shaping the future of medical aesthetics marketing and making a meaningful impact in the industry. We look forward to welcoming you to our team

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