Marketing Communications Specialist

1 week ago

Mississauga, Ontario, Canada Plaza Premium Group Full time

About the Company

Hello Welcome to Plaza Premium Group, we're people passionate about "Making Travel Better". We are a global company with team members from all walks of life, together we are #PPGFamily, together we are building a legacy. You don't need to be from this industry, you do need to be passionate.

About the Role

The Marcom Specialist will lead PPG's integrated marketing communications strategy to enhance brand visibility, drive revenue, and create engaging customer experiences across business units in Canada and the US. This role requires expertise in traditional, digital, and social media marketing, as well as public relations and strategic partnerships, to promote offerings, events, and lounge services. The ideal candidate thrives in a fast-paced environment and collaborates with cross-functional teams to develop and execute innovative, multi-channel campaigns.

This is an exciting opportunity for a skilled professional to build and shape our PR strategy while driving engagement through social media across North America. If you are a self-starter who thrives in a fast-paced, innovative environment and has a passion for creating impactful communications, we want to hear from you.

KEY RESPONSIBILITIES:

Public Relations

  • Build and nurture a robust media list across Canada, focusing on Toronto and Vancouver as key markets.
  • Lead media relations efforts, including media pitching, press releases, and article writing, ensuring the company's visibility in top-tier publications such as major travel trade outlets (e.g., Skift, Travel Weekly) and key hospitality and digital media channels.
  • Develop and implement a thought leadership strategy, engaging with industry experts, executives, and influencers.
  • Strategize and execute B2C media coverage and events that position the company as an industry leader.
  • Manage PR activities, including awards submissions, event sponsorships, and partnerships, to enhance brand recognition and credibility.

Social Media

  • Contribute to content creation for all social media platforms, working closely with HQ to maintain consistency across channels.
  • Drive social media growth, focusing on increasing followers, engagement, and reach across Canada and North America (inclusive of USA).
  • Lead social media campaigns, including contests and competitions, to encourage audience participation and build community.
  • Collaborate with influencers, key opinion leaders (KOLs), and brand ambassadors to expand the brand's social presence.
  • Manage and execute our social media affiliate program to further drive engagement and growth.

Integrated Marketing & Cross-Functional Collaboration

  • Develop and execute integrated marketing strategies aligned with PPG's sales and revenue goals.
  • Collaborate with operations, sales, and revenue management teams to optimize campaigns and maximize impact.
  • Monitor marketing performance metrics and adjust strategies as needed to ensure effectiveness.

REQUIREMENTS:

Education & Experience

  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field.
  • 5+ years of experience in marketing communications, PR, or a related field, preferably in the travel, hospitality or lifestyle sector.
  • Proven experience in PR, media relations, and social media management, with a deep understanding of Canada's media landscape. U.S. market experience is a bonus.

Skills & Competencies

  • Strong writing and storytelling skills, pitching, and editorial skills, with a knack for crafting compelling narratives across various channels (press releases, blogs, social media, etc.)
  • Creative and proactive mindset, with a keen ability to think outside the box and take calculated risks.
  • Experience with social media analytics and the ability to develop strategies for increasing engagement and growing followers across multiple platforms.
  • A self-starter who thrives in an independent role, able to work with minimal supervision and deliver results.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • A passion for building something new from the ground up, and a willingness to take on challenges.

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