VP Growth Marketing

3 weeks ago

Toronto, Ontario, Canada Hard Rock Digital Full time

What are we building?

Hard Rock Games is the social gaming division of Hard Rock Digital, focused on creating immersive, engaging, and innovative social gaming experiences for millions of players worldwide. We blend the iconic Hard Rock brand with cutting-edge digital entertainment, crafting games that bring the excitement of casino-style play to a broader audience.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Games leverages the global recognition of Hard Rock's entertainment, hospitality, and gaming legacy to deliver top-tier social gaming products. We're assembling a passionate team that thrives on creativity, data-driven decision-making, and player-centric engagement to shape the future of social gaming. Are you ready to rock with us?

What's the position?

We are seeking a VP Growth Marketing - Hard Rock Games to lead and execute a comprehensive growth and branding strategy that fuels user acquisition, engagement, and brand awareness across our social gaming portfolio. This role requires a dynamic marketing leader with deep expertise in iGaming (Casino), Social Gaming and Brand Building, leveraging performance marketing, creative excellence, and engagement tactics to drive sustained growth.

In this role, you will:

  • Develop and execute a full-funnel growth marketing strategy, spanning paid media, organic growth, ASO (App Store Optimization), social media, influencer marketing, and affiliate partnerships.
  • Drive user acquisition campaigns, leveraging data-driven insights, programmatic media, and emerging digital marketing channels.
  • Oversee the creation of high-impact creative assets, including video, digital, and social content, to amplify brand presence and user engagement.
  • Optimize paid media investments through advanced targeting, performance testing, and data-driven insights.
  • Develop strategic partnerships and collaborations to enhance brand reach and audience engagement.
  • Lead and mentor a high-performing marketing team consisting of growth marketers, brand strategists, media buyers, and creative professionals.
  • Partner with Product, Monetization, Analytics, and Brand teams to ensure marketing strategies align with business objectives, in-game events, and revenue-driving initiatives.
  • Utilize CRM strategies, including email & SMS as part of growth and re-engagement strategies
  • Drive brand awareness initiatives that reinforce Hard Rock Games' unique position in the social gaming landscape.
  • Stay ahead of industry trends by continuously analyzing market data, consumer behavior, and competitive positioning to refine growth strategies.
  • Act as a brand ambassador and thought leader, advocating for best-in-class marketing and growth strategies within the organization and beyond.

What are we looking for?

  • 10+ years of marketing experience with a strong background in either Real Money Gaming (Casino), social gaming, mobile gaming, or entertainment industries.
  • Proven success in user acquisition, brand growth, and performance marketing strategies for mobile-first products.
  • Deep understanding of programmatic media buying, paid social, influencer marketing, and app store optimization (ASO).
  • Expertise in data-driven marketing, growth experimentation, and performance measurement frameworks.
  • Strong leadership skills with the ability to build, mentor, and lead cross-functional marketing teams.
  • Exceptional collaboration and communication skills, with the ability to influence senior leadership and cross-functional partners.
  • A passion for creativity, brand storytelling, and audience engagement, with a pulse on emerging marketing trends.

What's in it for you?

We offer more than just competitive compensation. Our team benefits include:

  • Competitive pay and benefits
  • Flexible vacation allowance
  • A startup culture backed by a secure, global brand
  • Opportunity to shape the future of Hard Rock Games and drive innovation in the social gaming industry

Roster of Uniques

At Hard Rock Games, we care deeply about every interaction our players have with us. We empower our team members to own and drive their success while fostering an inclusive and diverse work environment. Regardless of background or beliefs, we encourage authenticity and celebrate individuality—because being you is what makes us great. (We are an equal opportunity employer.)

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