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Legal Content Specialist, Blogs

2 months ago

Canada Umbrella Legal Marketing Full time

ℹ️ – ABOUT UMBRELLA LEGAL MARKETING

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Umbrella Legal Marketing is a leading provider of comprehensive legal marketing services. We specialize in helping law firms attract and retain clients through effective marketing strategies.


📌 – POSITION SUMMARY

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As the Legal Content Specialist, Blogs & Social Media, you will be instrumental in driving our clients’ online visibility and generating leads through high-quality legal content. You will oversee all aspects of our clients’ blog strategies, from content creation and SEO optimization to social media engagement and thought leadership. Leading a team of talented writers and ensuring content excellence, you will play a pivotal role in positioning our clients as industry thought leaders.


🚩 – RESPONSIBILITIES

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  • Content Strategy Development – develop and implement comprehensive blog strategies aligned with our clients' business objectives, target audience, and evolving SEO best practices.


  • Content Creation and Management – oversee the creation and management of high-quality legal blog content, including topic ideation, writing, editing, optimization, and publication.


  • SEO Optimization – implement SEO best practices to improve blog visibility and organic search rankings.


  • Copyediting and Proofreading – review, revise, and edit blog content for grammar, punctuation, and style to ensure high-quality output that is error-free, polished, and professional.


  • Content Quality Assurance – conduct plagiarism checks, AI content detection, and topic relevance assessments to ensure high-quality content; assess blogs for accuracy, clarity, and consistency with brand guidelines.


  • Content Calendar Management – develop and manage content calendars to ensure consistent and timely blog publication.


  • Analytics Tracking – leverage data analytics to track blog performance, identify key metrics, and make data-driven recommendations for content improvement.


  • Freelance Writer Management – oversee and manage a team of freelance legal writers, assigning projects, providing guidance, and ensuring quality standards are met.


  • Brand Consistency - work closely with the Director of Legal Content to ensure blog and website content strategies are aligned and reinforce the overall brand message.


  • Social Media Engagement – collaborate with the Director of Communications to develop and execute social media strategies that amplify blog content reach and engagement.


  • Client Training – conduct blogging seminars and tutorials for clients to empower them to leverage blog content effectively.


  • Maintain Industry Expertise – monitor legislative changes, significant cases, legal news, blogging best practices, and content marketing industry trends to ensure our internal protocols are aligned with the latest developments.


✅ – REQUIREMENTS

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Mandatory

  • Bachelor of Laws (LL.B.) or Juris Doctor (J.D.) from a Canadian law school.


Essential

  • Legal Expertise – deep understanding of Canadian legal principles and regulations.


  • Excellent writing and research skills – ability to conduct thorough research and write clear, concise, and engaging legal content.


  • Meticulous editing and proofreading – keen eye for detail and the ability to identify and correct errors in grammar, punctuation, and style.


  • Clear communication of complex concepts – ability to simplify complex legal concepts into easily understandable terms for various audiences.


  • Writing versatility – ability to adapt writing style, tone, and format to suit different brands, audiences, and content requirements.


  • Superior time management and organization – proven ability to manage multiple tasks simultaneously and prioritize workload effectively.


  • Multitasking proficiency – ability to juggle multiple projects simultaneously while maintaining a high standard of quality and accuracy.


  • Problem-solving – ability to identify and resolve challenges independently and creatively.


  • Teamwork – proven ability to collaborate effectively with colleagues and contribute to a positive team environment.


☑️ – PREFERRED REQUIREMENTS

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  • SEO and content marketing experience – knowledge of SEO best practices and current content marketing trends to optimize blog content for visibility and engagement.


  • Digital proficiency – experience using content management systems (CMS) and social media platforms to effectively manage and promote blog content.


  • Content strategy development – experience creating and implementing comprehensive content strategies that align with business objectives and target audience needs.


  • Data analysis and reporting – ability to analyze blog performance metrics, identify trends, and provide data-driven insights to inform content strategy.


  • Adaptability – ability to adapt and thrive in a rapidly shifting digital landscape.


⭐ – BENEFITS of WORKING at UMBRELLA LEGAL MARKETING

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  • Fully Remote Work Environment – enjoy the flexibility and convenience of working from anywhere.


  • Supportive and Collaborative Team – benefit from a positive and supportive work culture.


  • Opportunities for Professional Growth – advance your career with ongoing training and development programs.


  • Flexible Work Hours – achieve a healthy work-life balance with flexible scheduling options.


  • Family-Friendly Policies – prioritize your personal and family commitments.


Please apply using LinkedIn Easy Apply. Applicants without law degrees, or with law degrees earned outside of Canada, will not be considered. Please note that only applicants selected for consideration will be contacted.