Senior Strategist

4 days ago


Greater Toronto Area, Canada Omnicom Media Group Full time

The Senior Strategist is responsible for providing strategic insight across all media into a client’s business in order to develop the most creative and cost effective and efficient media communication plan.


He/she is also responsible for building and maintaining the client relationship and internal relationships with account group and buyers.


What your day will look like:

  • Train and mentor juniors and manage their day-to-day workload
  • Develop strategic media POV’s and hone your writing skills
  • Develop creative media plans according to strategy, considering all potential media vehicles (Digital, Search, social, broadcast, print, OOO, etc.)
  • Present media plans to client
  • Ensure execution of plans
  • Assume ownership of plan revisions due to budget or strategic changes
  • Build solid relationship with buyers and account groups
  • Assist Strategy Supervisor on client deliverables
  • Liaise directly with clients
  • Negotiate media rates with suppliers
  • Use of OMG Design in strategy planning
  • Broaden knowledge and understanding of partner agency disciplines
  • Utilize all available (industry) media measurement tools
  • Sound understanding of Media Research Tools (Omni)
  • Participation in all relevant corporate training


Key Qualifications

  • University/College education in marketing, communication or other relevant related fields
  • 3 years of experience in media or related fields
  • Bilingualism an asset but not required
  • Working knowledge of digital and traditional media ecosystem
  • Knowledge of Industry Tools/Resources as asset (BBM, Google Analytics, Adwords etc)
  • Working knowledge of Excel and Microsoft Office Software



OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.


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