Public Relations Consultant

1 week ago

Edmonton, Alberta, Canada Aramco Full time

Aramco energizes the world economy.

Aramco occupies a unique position in the global energy industry. We are the world's largest producer of hydrocarbons (oil and gas), with the lowest upstream carbon intensity of any major producer. 

With our significant investment in technology and infrastructure, we strive to maximize the value of the energy we produce for the world along with a commitment to enhance Aramco's value to society.

Headquartered in the Kingdom of Saudi Arabia, and with offices around the world, we combine market discipline with a generations' spanning view of the future, born of our nine decades experience as responsible stewards of the Kingdom's vast hydrocarbon resources. This responsibility has driven us to deliver significant societal and economic benefits to not just the Kingdom, but also to a vast number of communities, economies, and countries that rely on the vital and reliable energy that we supply.

We are one of the most profitable companies in the world, as well as amongst the top five global companies by market capitalization.



Overview

We are seeking a Public Relations Consultant to join Communication Research & Strategy Division under the Communications Strategy Department.

The Communications Strategy Department is a key department within Public Affairs of Saudi Aramco that manages, tracks and executes the companies Advertising Campaigns, Corporate Sponsorships and develops Communication and Content Strategies as well as tracks and monitors the reputation of the company in key target markets around the world. 

The Public Relations Consultant main role is to collect, analyze, and interpret large datasets based on established models to provide actionable insights on our company's reputation and brand in different markets and different segments, and suggest data-driven strategies to improve it.



Key Responsibilities

As a successful candidate you will be required to perform the following: 

  • Oversee the company's global quantitative reputation study and supporting qualitative program of focus groups and in-depth interviews
  • Oversee the company's social listening and insights program system which gauges all Saudi Aramco sentiment across digital media platforms incl. traditional media, social media, and digital media and forums.
  • Oversee company brand measurement and research to identify return-on-investment from advertising and sponsorships
  • Develop relevant KPIs and track performance for regular KPI reporting
  • Coordinate and collaborate with internal partners to track and measure impacts across events, communications and public relations activities 
  • Manage the company's central hub and repository of reputation and brand research and data 
  • Manage contracting and invoicing associated with the contracted agencies
  • Conducting high-level statistical analysis on available datasets for integrated driver analysis
  • Developing survey and data sourcing design guidance to drive statistical connectivity across diverse data sets while ensuring statistical relevance and cost effectiveness of individual studies.


Minimum Requirements

As a successful candidate you will have:

  • Master's degree in Computer Science, Data Science, or related field
  • Minimum 15 years of experience in data science or analytics
  • Excellent communication and presentation skills
  • Strong project management experience
  • Extensive background in quantitative and qualitative research, data analysis and visualization, machine learning and statistical modeling.
  • Demonstrated ability to draw insights from and understand structured and unstructured data
  • Ability to work with technical tools such as SPSS, Power BI, and Tableau in addition to Pulsar and other audience intelligence software
  • Advanced written, presentation, and verbal communication and people skills; must be adept at relating communicating and presenting data to non-experts/non-technical professionals
  • Proficiency in languages like Python, R and SQL is essential


Working environment

Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly.

At Aramco, our people work on truly world-scale projects, supported by investment in capital and technology that is second to none. And because, as a global energy company, we are faced with addressing some of the world's biggest technical, logistical and environmental challenges, we invest heavily in talent development.

We have a proud history of educating and training our workforce over many decades. Employees at all levels are encouraged to improve their sector-specific knowledge and competencies through our workforce development programs – one of the largest in the world.

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