Digital Marketing Manager

3 weeks ago


Montreal, Canada ONE OF A KIND (O.A.K) Full time

DIGITAL MARKETING MANAGER / E-COMM MANAGER


One of A Kind is looking for an experienced Digital Marketing Manager to handle and coordinate e-commerce sales efforts while driving growth through our Shopify based retail e-platform. In addition, someone to manage and grow our current community through content & activations. 


OAK Values - Excellent Service | Teamwork | Inspiring | Individuality | Respect for all 


Responsibilities (Including but not limited to) :


  • Community manager for our IG and Facebook pages. Manage social media publication calendar and content production.
  • Develop and implement content strategies alongside Head of E-commerce and content creators. 
  • Manage all deliverables for digital campaigns, email marketing and influencers 
  • Strategize long term online campaigns throughout all platforms  to maximize the CRM
  • Provide and analyze weekly reporting,  in order to make realistic web related and marketing suggestions
  • Ensure that all web-based marketing campaigns are properly implemented to grow e-commerce sales 
  • Plan, organize and manage e-commerce weekly workflow in partnership with the responsible teams (inventory, content, fulfillment, stores, agencies)
  • Coordinate social media content with paid advertising agency  (Instagram, facebook, tik tok, YouTube, twitter)
  • Build ecommerce calendar according to product launches, promotions and product pushes
  • Ensure that web- based marketing campaigns are properly implemented to grow e-commerce sales and identify and gaps and opportunities with actionable recommendations 
  • Ensure that the visual identity of the brand is communicated coherently across all channels
  • Manage SEO optimization and ensure that it is compatible with current search engine algorithms 
  • Ensure that the visual identity of the brand is communicated coherently across all channels
  • Ensure that all analytics are properly tracked in order to clearly understand the results of all campaigns (Tracking / Tagging, connecting technologies, point of contact for the support teams internal & external as 3rd parties)
  • Perform ROI analysis on e-commerce initiatives to maximize ROAS for e-commerce conversion funnel (Add to cart > Checkout)
  • Oversee performance of third parties; Website platform provider | Email provider (Klaviyo) | Web development agency. 
  • Coordinate  the implementation of marketing initiatives for brick and mortar alongside Director of Operations 
  • Implement and manage OAK loyalty program (Rare circles)
  • Develop loyalty and retention strategies that drive repeat visits and conversions 
  • Optimize online user experience 
  • Execute annual online performance marketing plans alongside Head of E-commerce
  • Identify emerging trends and position OAK competitively within the marketplace
  • Have a strong and positive impact on the overall E-commerce department to ensure that the team reaches above and beyond standard marketing objectives.



Knowledge, skills and attributes :


  • Proven experience in developing online business & marketing strategies 
  • Experience in advertising design is also an asset, for retargeting purposes
  • The ability to multi-task and turn projects around on short deadlines.
  • A grasp of web design software knowledge to properly critique and advise the design team
  • Strong understanding of analytics software to track performances of the website
  • Proficient in working with Excel, Word, PowerPoint
  • Outstanding written & verbal skills in English, French (multilingual abilities considered an asset)
  • Must be detail oriented, self-motivated and time efficient.
  • Strong analytical, organizational, communication and planning skills
  • Understand significant eComm related KPIs and actions towards optimization of them
  • Ability for in-depth analysis of Google Analytics reports and ability to derive meaningful decisions based on insights
  • Strong knowledge of CRO (Conversion Rate Optimization)
  • Profound knowledge of Google Ads campaign set up, management and optimization
  • Profound knowledge with Facebook (and IG), being able to optimize social ads campaigns from A to Z.
  • Ability to understand and scale all digital campaign types including: SEO, PPC, Search, Display, Media buying, shopping, social, email marketing
  • Proficiency with email marketing concepts, structure, and platforms, preferably Klaviyo



Please send your resume to careers@oakshop.ca




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