Copywriter I, Bilingual French Canadian
4 weeks ago
THE ROLE:
The Bilingual Copywriter I position will review, translate and correct all materials and documents from English to French applying Herbalife Nutrition’s brand messaging and tone of voice in a way that is culturally relevant to the French-speaking Canadian audience. This role will develop marketing content for different channels (print, video, web), like websites, blog posts, CRM platforms, email marketing, newsletters, presentations, bios, events and advertising (promotions, product launches, etc.).
HOW YOU WOULD CONTRIBUTE:
• Write copy using agreed tone of voice and grammatically correct Canadian French.
• Translate marketing content for various channels including web (websites, CRM platforms, interactive platforms, email marketing, social media), print and video (short and long format).
• Develop creative solutions that reflect the Herbalife Nutrition brand and meet marketing/business objectives. Write copy in a variety of styles appropriate to the type of piece being written and the target audience.
• Monitor cultural trends to make sure the messages produced are relevant and appropriate.
• Manage projects from inception through execution and print/posting, including writing metadata files and define keywords, search terms, taxonomy, etc.
• Effectively prioritize all projects to meet copy deadlines and follow the trafficking/review/approval process required
• Work efficiently, accurately and independently through a large volume of projects
• Able to be cross-trained in all areas of writing, including product, editorial and web, as well as use of Translation Memory Software and Project Management tool.
WHAT’S SPECIAL ABOUT THE TEAM:
Our products may come in a box, but our ideas don’t. Collaboration-driven, at 368 (Herbalife North America in-house agency) we thrive when our individual talents and diverse backgrounds come together in creative harmony to produce innovative brand initiatives. We foster a happy, human-centered work environment, where we honor the creative process, celebrate progress and value the power of passion and drive.
Qualifications
SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:
Skills:
• Exceptional Bilingual verbal and written proficiencies in English and French Canadian.
• Strong organizational skills as well as excellent project- and time-management skills
• Proficient in all Microsoft Office applications as well as high-familiarity with Translation Management Systems and Computer-Assisted Translation tools
• Excellent proofreading skills and high familiarity with proofreader's marks
• Enterprising and resourceful with an ability to handle a multitude of projects under deadline pressure
• Detail oriented, self-motivated and strong ability to prioritize.
• Ability to interact effectively at all levels with sensitivity to cultural diversity
Experience:
• 3 years of experience as a journalist, corporate writer or agency copywriter, all in a French-Canadian market focused environment.
• A minimum 4 years’ experience in translation
• A minimum 2 years’ experience of digital marketing background
• Editorial experience across media.
• Ability to solve practical problems and carry out responsibilities under general supervision
• Ability to function as an effective team member
• Upbeat and self-motivated teammate
• Experience working for specialty consulting, advertising, or marketing firm's or marketing departments preferred
• Previous experience in the wellness industry preferred
• Previous experience at a multi-level marketing firm, preferably in nutritional goods
Education
• BA in marketing or related field
• Coursework in communications, journalism, literature, advertising or business.
• Translator certification/accreditation
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